5: Measure what matters
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5: Measure what matters
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Normative want to help measure what matters in a sustainable world, and the first step to mitigating climate change is for companies to measure their climate impact. Normative's automated carbon reporting calculates emissions along a business's entire supply chain, and identifies ways for them to reduce their carbon footprint.
Recorded remotely in April 2021.
Links
Normative's website https://normative.io/
Summa Equity's website https://summaequity.com/
Peter Singer's TED talk, 'The why and how of effective altruism': https://www.youtube.com/watch?v=Diuv3XZQXyc
Nick Bostrom's paper, 'Astronomical Waste: The Opportunity Cost of Delayed Technological Development': https://www.nickbostrom.com/astronomical/waste.html
Planet Progress is part of the Google.org Impact Challenge on Climate. Google.org brings the best of Google to help solve some of humanity's biggest challenges — combining funding, innovation, and technical expertise to support underserved communities and provide opportunity for everyone. To learn more, visit g.co/ClimateChallenge
