38% Membership Growth From A Platform Migration
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38% Membership Growth From A Platform Migration
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One of my favorite projects this year was moving a 100-member community from Slack and ThriveCart to one seamless experience on Circle. In this episode, I'm breaking down exactly how the migration went: 96% of members came over, only four cancellations even while switching payment platforms, and 38% membership growth because we treated the migration like a relaunch moment. But here's the thing I want you to take away: a migration is not a copy paste project. It's one of the biggest opportunities you'll ever get to redesign your member journey. I walk through what we changed for our client, including a custom quiz-based onboarding flow, eight personalized courses, and a content structure that finally reduced overwhelm. Plus, when it actually makes sense to stay on Slack (or whatever platform you're on).
Links:
- Learn more about our migration projects here
- Interested in working with my team? Book a free discovery call here
- Checkout Circle App with a free trial here (using this link supports my business, thank you!)
- Learn more about Tightknit
Let's be friends:
- Connect with Becky on Instagram or LinkedIn
- Read the newsletter at beckypierson.com
- Learn more about Affinity Collective