On today's podcast, we're doing something a little different. You're going to hear a pre-recorded conversation I had with Ceil DiGuglielmo, host of the Sew Much More podcast. This time, Ceil turned the tables and interviewed me about my trademarked course, Pricing Without Emotion.

I've been teaching Pricing Without Emotion since 2010, helping business owners understand not only how to price for profitability, but also how their mindset and relationship with money can influence the way they price.

I'm especially excited to share this conversation as we prepare to launch the next Pricing Without Emotion course at Scarlet Thread on October 8, 2026.

As Ceil says in her introduction, even if you have no intention of taking the course, there is plenty in this conversation that you can apply to your business right now. So as you listen, I invite you to think about your own pricing journey, the emotions that may be influencing your decisions, and ultimately, your relationship with money.

Enjoy the conversation!

• Pricing using empirical data

• Emotion applied to the process not the payment

• Good pricing principles

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