271. DANCE + REBRANDING: Know When to Pivot
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271. DANCE + REBRANDING: Know When to Pivot
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Narrated by:
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By:
This is DANCE + REBRANDING.
This episode is a masterclass in when and HOW to pivot using our very own podcast as the case study. I'm telling you why, why NOW, and HOW I moved from “Words That Move Me” to DANCE +
Here’s what you can expect from our pivot:
Same great content, new name, logo, iconography, and then some!
Spoiler: Rebrands are as much MIND MANAGEMENT as they are BRAND MANAGEMENT. Pivots aren’t just about new directions; they are an exercise in negotiating where you put your weight. They're a conversation with self (inward) and a statement of self (outward) that can expose a TON of unwanted feelings.
Get ready for all the juicy details:
- The moment I KNEW beyond a doubt that I needed to change the name of the podcast.
- How Toni Basil influenced the new title.
- Why I decided to SHIFT, not STOP.
271 episodes in. We're just getting (re)started.
Watch the full episode on YouTube.
Show Notes:
Hire Bree Reetz for your Brand Design!
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Listen to DANCE + Toni Basil
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