Couverture de 2: Episode 2: Winning in the Attention Economy

2: Episode 2: Winning in the Attention Economy

2: Episode 2: Winning in the Attention Economy

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 Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. Hear from two renowned global experts about what actually is the attention economy, how it is measured and how will the buy and sell-side need to evolve to survive.
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