Strategy only works when it’s anchored in something that actually matters.

In this episode of 2 Commas, I continue the strategy series by going deeper into direction, long-term objectives, and purpose. We start with why self-awareness on its own isn’t enough, and why founders need a clear North Star that aligns with the kind of challenge they are built to take on.

The episode explores how BHAGs fail when they’re vague, generic, borrowed, or never truly communicated. Using real examples, including OpenAI, Juicero, and Quibi, I unpack what happens when purpose gets replaced by profit, and why that shift creates confusion, misalignment, and turnover.

We also look at how different founder patterns require different long-term goals, why your BHAG needs to demand the right kind of challenge, and how purpose binds ambition, strategy, and team commitment together.

A reflective, practical listen for founders thinking seriously about where their business is heading and why it exists at all.

Trying to build a business without clarity is like heading into the bush without a map.

In this episode of 2 Commas, I unpack why so many founders feel stuck, exhausted, or uncertain even when the business is moving. Not because they lack effort or capability, but because they haven’t clearly answered two foundational questions: what they want from the business, and what they’re willing to sacrifice to get it.

We explore the patterns that show up when ambition and sacrifice are misaligned, why businesses tend to stall at predictable points, and how different founders are playing very different games without realising it. The episode introduces four common founder patterns and explains why strategy only works once you know which one you’re in.

A practical, reflective listen for founders who want clarity before pushing harder.

Before getting into goals, it’s worth pausing.

This first 2 Commas episode of 2026 is a curated compilation of insights from Linda Jenkinson, Jessie Stanley, and Debra Hall, drawn from different conversations and connected by a shared focus on mindset, ambition, and long-term thinking.

The discussion stays away from tactics and frameworks, and instead returns to the internal side of building. How founders think under pressure. How ambition changes as responsibility grows. Why clarity becomes more important over time.

A reflective listen for founders setting direction for the year ahead.

This business started with eczema, a barbershop, and a lot of trial and error.

In this episode of 2 Commas, I sit down with Shane Young to unpack the long road from mixing hair wax in a flat to building, scaling, and ultimately selling a multi-brand consumer business across haircare, skincare, and natural beauty.

We talk about solving your own problem first, learning manufacturing the hard way, surviving near-disasters in new markets, and why owning the hard parts of the value chain became the real source of leverage. Shane also shares what made the business attractive to buyers and how preparation shaped the exit.

A candid conversation about resilience, patience, and building value over decades, not quarters.

Most founders fear board meetings. Marc Stöckli documented more than 200 of them and turned the lessons into a playbook for builders.

In this episode of 2 Commas, Marc walks through the lived reality behind Totemo’s two-decade journey. It is a story of rebuilding after a fractured founding team, competing early in a market no one understood, narrowly avoiding a disastrous sale to a Ponzi scheme, and finally exiting into a global cybersecurity group.

We dig into what strong governance really looks like and why so many founders underestimate the emotional and strategic weight of the boardroom. Marc’s experience across Totemo, Kiteworks and his global leadership role at EO gives a rare window into decision-making at the edge.

A grounded, insightful conversation for founders who want to build well and lead well.

Some exits happen fast. James McGlinn spent twenty years earning his.

In this episode of 2 Commas, I sit down with James to trace the long arc of building Eventfinda — from coding websites as a teenager, to taking on a government-funded competitor, to ultimately selling into one of the world’s major ticketing groups.

We talk about the realities founders rarely share: staying alive when you are under-resourced, the power of one well-timed hire, the discipline required to play a long game, and the emotional shift that comes when you finally hand over the thing you built.

A grounded, honest conversation for any founder building something that takes time.

Book launch alert! Join me and other founders, leaders, and podcast guests for an evening launch of my book: 2 Commas: The Founder's Guide to Exits, Wealth, and Freedom. ⁠>> Click here to buy your tickets<<⁠

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Visit ⁠⁠⁠https://www.joshcomrie.com/⁠⁠⁠ to see how I can help you on your business journey.

You can have drive, passion and grit, but if you’re not solving a real problem for real people, you don’t have a business.

In this solo episode of Two Commas, I unpack the foundation every founder needs before thinking about product, market or funding: problem clarity. We talk about why motivation isn’t enough, why solutions-first thinking kills momentum, and the five reliable ways to uncover a problem that actually matters. I share lived examples from companies like Spanx, Dropbox and Slack, along with the patterns I’ve seen after meeting hundreds of founders.

If you’re building anything right now, start here. This is the work that turns clever ideas into real companies.

Book launch alert! Join me and other founders, leaders, and podcast guests for an evening launch of my book: 2 Commas: The Founder's Guide to Exits, Wealth, and Freedom. ⁠>> Click here to buy your tickets<<⁠

Receive weekly business insights and real exit lessons straight to your inbox by signing up for 2 Commas Journal ⁠⁠https://www.joshcomrie.com/subscribe⁠⁠

Follow me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/joshcomrie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Visit ⁠⁠⁠https://www.joshcomrie.com/⁠⁠⁠ to see how I can help you on your business journey.

You can have all the drive in the world — but if you’re not solving a real problem, you’ve got nothing.

In this episode of 2 Commas, I break down the most important question in your entire founder journey: what problem are you actually solving?

I explore why motivation isn’t enough, how to avoid building solutions in search of a problem, and the five ways to uncover a problem that truly matters. From lived experience to research, consequence mapping to daily-active-user thinking, this is the foundation every successful company is built on.

If you’re building anything right now, start here.

Book launch alert! Join me and other founders, leaders, and podcast guests for an evening launch of my book: 2 Commas: The Founder's Guide to Exits, Wealth, and Freedom. ⁠>> Click here to buy your tickets<<⁠

Receive weekly business insights and real exit lessons straight to your inbox by signing up for 2 Commas Journal ⁠⁠https://www.joshcomrie.com/subscribe⁠⁠

Follow me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/joshcomrie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Visit ⁠⁠⁠https://www.joshcomrie.com/⁠⁠⁠ to see how I can help you on your business journey.