Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode of the Get Keen Podcast, Dan sits down with Haydn Denovan, a third-generation real estate agent from Denovan's Real Estate, one of Brisbane's longest-standing independent agencies. Having sold more than 60 properties in the last 12 months at an average price of around $1.2 million, Hayden shares the lessons passed down through three generations of real estate and the practical habits that continue to drive his success today.

◼️ The powerful lessons Haydn learned working alongside his father and grandfather

◼️ Why building relationships, not chasing commissions, is the key to long-term success

◼️ The mindset every new agent needs to survive their first few years in real estate

◼️ How top agents build authority through deep local market knowledge

◼️ The biggest mistakes agents make that stop them from reaching their potential

Timestamps:

00:00:00 - Introduction

00:02:12 - Working in a third-generation family business

00:05:22 - Lessons learned from family and mentors

00:08:06 - Learning communication and rapport skills

00:09:04 - Why there are no excuses for learning today

00:12:19 - Training associates and mastering the basics

00:13:51 - The reality behind prospecting and appraisals

00:15:56 - Building long-term relationships over commissions

00:16:57 - Surviving the first years in real estate

00:18:36 - Are clients less loyal than they used to be?

00:22:09 - Nurturing relationships and becoming the authority

00:24:22 - Why local market expertise matters

00:26:29 - Starting again in a new area from scratch

00:28:27 - Prospecting strategies and building awareness

00:29:43 - The value of appraisals and face-to-face meetings

00:31:18 - Appraisal targets for growing agents

00:32:03 - Common mistakes that hold agents back

00:33:03 - Reinvesting in marketing and brand building

00:33:35 - Final thoughts and closing remarks

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

https://www.facebook.com/danleeproperty

https://www.tiktok.com/@dan_lee_plum

https://x.com/Dan_lee_plum

Follow Haydn Denovan:

https://www.facebook.com/HaydnDenovanRealEstate/

https://www.instagram.com/haydndenovan/

Get in touch: https://denovans.com.au/haydn-denovan/