117. Marketing designed like a workout
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117. Marketing designed like a workout
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If you're tired of feeling all over the place with your marketing, this one’s for you. In this episode, I share what getting qualified as Personal Trainer has taught me about building a solid campaign using a concept called periodisation.
Originally used to train athletes, periodisation breaks a big goal into manageable, focused blocks of time.
I’m using it in my fitness world and now in my marketing world and it’s already helping me sell more clearly, calmly, and consistently.
You'll learn:
What a macrocycle, mesocycle and microcycle are
How to apply them to a 12-week marketing campaign
Why you don’t need to be everywhere (and what to do instead)
What SMART goals are actually good for
How this is working right now inside Ironclad
If you’re launching a workshop, selling a show or getting your a creative offer out there, this framework might just change the game.
Want to plan your next marketing campaign with me?
Grab your 90-minute Marketing Boost session
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