We're finally cracking open the spreadsheet on email marketing analytics — the authority stuff, the numbers that actually matter, and why your unengaged subscribers are basically ghosting you and need to go.

On this episode:

• Why email authentication is the foundation of inbox trust
• Which analytics actually matter (and which ones to stop obsessing over)
• How to use AI to do the number-crunching for you

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LAST CALL for Email Marketing workshop - 60 minutes to turn that beautiful blog into a growing email list that BOOKS. Alison is going to walk you through the set up, organization, frequency & techy side of email marketing for creatives like you!

• Save 25% off your first year with Flodesk.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Hit Send: Email Marketing for Photographers
• Save 25% off your first year with Flodesk.
• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

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