What if the work you do could help more than your business grow? In this episode of Be Locally Loved, Laura Capes Terry sits down with Candice Ellensohn, an entrepreneur, community builder, and longtime N2 Company franchise owner who has spent more than a decade using local media to connect residents, support businesses, and strengthen the communities around her. Through Stroll Foxville and BeLocal Tri-Cities, Candice has built her work around a simple idea: helping people find and connect with the local resources around them.

Candice shares how her own experience moving from the city to the suburbs helped her understand the value of having a trusted local guide. She explains how BeLocal helps new homeowners discover businesses, restaurants, activities, events, and other resources, while also encouraging longtime residents to rediscover their own communities.

The conversation also explores why local business visibility is about more than immediate transactions. From partnerships with chambers and downtown organizations to supporting nonprofits, local events, and community initiatives, Candice describes how her platform can connect businesses, residents, and community organizations in meaningful ways. The result is a model centered on awareness, trust, relationships, and giving back—not simply advertising.

💡 What You’ll Learn

• Why new movers are such an important audience for local businesses—and why their needs go far beyond home services.
• How BeLocal helps newcomers discover trusted local businesses and feel more connected to their new community.
• Why local businesses need to build brand awareness as new residents enter the market and existing customers move away.
• How a local guide can help longtime residents break out of their routines and discover new restaurants, events, businesses, and activities.
• The importance of being a credible first impression rather than focusing only on immediate conversions.
• How print, digital, social media, community relationships, and a local team work together as part of the BeLocal approach.
• How Candice uses her relationships and platform to support business partners, local organizations, chambers, and community events.
• Why supporting the community can create a ripple effect where residents, businesses, and local organizations all benefit.

🤝 Why This Conversation Matters

For business owners, community leaders, and residents, this conversation offers a practical reminder that local growth is about relationships as much as transactions. Candice's experience shows how a business platform can become a connector—helping people discover their community, helping businesses become known, and helping local organizations reach more people.

At its heart, this episode asks us to think differently about the role our work can play in the places where we live. When businesses use their relationships, platforms, and influence to connect people and support local organizations, the impact can extend far beyond their own businesses.

🎧 Listen & Share

Listen or watch the full episode, then share it with someone who cares about their town and wants to see their community thrive. Subscribe to Be Locally Loved for more conversations about the people, businesses, and ideas helping communities grow stronger together.