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Win Bigly

Persuasion in a World Where Facts Don't Matter
De : Scott Adams
Lu par : Scott Adams
Durée : 9 h et 2 min
5 out of 5 stars (2 notations)
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Description

"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."

Adams was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.

Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.

The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:

  • If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
  • Stop wasting time on elaborate presentation preparations. In this book you'll learn which components of your messaging matter and where you can wing it.
  • Planting simple, sticky ideas (such as "Crooked Hillary") is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.

Adams offers nothing less than "access to the admin passwords to human beings". This is a must-listen if you care about persuading others in any field - or if you just want to resist the tactics of emotional persuasion when they're used on you.

©2017 Scott Adams (P)2017 Penguin Audio

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Notations

Global

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  • Global
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  • Eric
  • 13/03/2018

Entertaining and Informative

If you could sum up Win Bigly in three words, what would they be?

Entertaining, Informative, Funny

Who was your favorite character and why?

Donald Trump for his persuasion skills during the election

Have you listened to any of Scott Adams’s other performances before? How does this one compare?

No

Was this a book you wanted to listen to all in one sitting?

No

Any additional comments?

I am always worried about the time investment when I buy a book. This book was worth every second. Scott is great writer and narrator and you will have a great time listening to this book.

3 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
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  • M. Russell
  • 31/10/2017

NLP on steroids

Very well written and told in the droll but amusing way of the Dilbert character! If you hate Donald Trump you'll discover why he won. If you love him then you'll discover why he won. But much more importantly you'll discover that feelings come first and trump facts every time!

23 sur 29 personne(s) ont trouvé cet avis utile.

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  • I'm not giving my name to a machine
  • 05/11/2017

Good content, available for free on his blog

This book is a collection of blog posts from Scott Adams. I'm disappointed there is not more original content. You can find most the content in this book on blog.dilbert.com

This book offers little for those who followed Scott Adams during the election season. I highly recommend his blog, Morning Coffee Periscope, and his other book "How to Fail at Almost Everything and Still Win Big". I recommend THIS book only to those who have not read or listened to his other content.

I don't recommend this book for anyone who is not a fan of Donald Trump.

12 sur 15 personne(s) ont trouvé cet avis utile.

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  • dan
  • 23/03/2018

Almost hated to keep going

I almost stopped after the first few chapters because I agree with a lot of his theories. Not all mind you because no one person has it all.

But obviously you have to wonder how can people be so against trump and so against Clinton and vice versa. It is such a basic thing that we are simply not evolved enough to use logic and we ignore facts. Logic was not needed to survive. Emotion and pro creation are required to survive. So basic lol

But it helps understand what I see all around me and now I have to figure out how to deal with millions of realities. Who can you even talk to that isn’t going to ignore the facts and open their mind. Not many

5 sur 6 personne(s) ont trouvé cet avis utile.

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  • Richard Kakareko
  • 23/03/2018

A cerebral experience.

I enjoyed the many times my brain was near overloaded by the many interesting ideas and perspectives. Great story full of useful information.

2 sur 2 personne(s) ont trouvé cet avis utile.

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  • Ryan R. Wixom
  • 13/02/2018

I was not so persuaded

I really enjoyed a few sections of this book. The discussion about why being hyper focused on the facts doesn't help you win really resonated with me and explains a lot about disagreements I've had with my wife. The hypnotism parts were intriguing, too. Way too much of this book is a not very convincing defense of Scott's belief that Trump is a secret mastermind of persuasive skill. Maybe I hoped the parts would be funnier or more insightful, but they seemed repetitive and flat. If you you are a fan of Donald Trump, you will probably like this book much more than I did.

18 sur 24 personne(s) ont trouvé cet avis utile.

  • Global
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  • Utilisateur anonyme
  • 27/02/2018

Convinced

Scott Adams narrating his own book took it to the next level. Will listen again.

1 sur 1 personne(s) ont trouvé cet avis utile.

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  • Simon
  • 14/12/2017

Win Bigly

What a fun and enlightening audiobook, was so much fun to listen about Scott’s journey and shifts through the 2017 elections. This is a must listen because it debunks much of the deplorable actions and manipulative b s from the election. I’ve now become a Scott Adams fan and just bought a bunch of Dilbert books to continue exercising my laughing muscles. I also bought Robert Cialdini’s book after Scott’s very funny plug in Win Bigly, so good he plugs in two sections!!! Enjoy

3 sur 4 personne(s) ont trouvé cet avis utile.

  • Global
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  • Trey Dawg.
  • 02/11/2017

So happy for you Scott. 🙏🏻

Words can’t express how happy I am that you were able to narrate your own book. I will never forget how emotional you were on periscope once it was completed.

This book is brilliant.

@thepatriot143

3 sur 4 personne(s) ont trouvé cet avis utile.

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  • James
  • 01/11/2017

Wow... I mean wow! This should be a Bestseller!

2015-2017 Current Events were very frustrating. This book was intriguing when i heard about it before the October 31 2017 release. It a must read/hear audible version. Dilbert's Authors nails it. His point of view is clear and comprehensive. He opens my eyes to points i didn't see or realize until now. We'll written.

9 sur 13 personne(s) ont trouvé cet avis utile.

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  • Amazon Kunde
  • 07/09/2018

Sehr Interessant

Sehr schönes Hörbuch mit guten Tipps und Tricks, mit Blicken in die Dritte Dimension! Ich hab es jetzt schon 10x gehört. Man muss kein Trump Supporter sein, aber es ist schon interessant zu erleben wie Trump das durchgezogen hat!

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  • Peter Büchele
  • 31/10/2017

If you like Coffee this is for you

Why win small if you can WIN BIGLY? Scott Adams explains you what really happened in the 2016 election and it's perfect. Buy yourself a copy, because you don't want to be the only one who doesn't get it!

1 sur 2 personne(s) ont trouvé cet avis utile.

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  • David Schulz
  • 21/01/2018

interesting analysis on the 2016 election

repeated itself occasionally; not overwhelmingly interesting for readers of Adams' blog, since a lot of content has been taken from it; interesting for anyone who would like a explanation for Adams' prediction techniques a his perception filters on the 2016 election

0 sur 1 personne(s) ont trouvé cet avis utile.