Wildflower
A Memoir
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Wildflower
Narrated by:
Aurora James
Buy Now for €14.99
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Narrated by:
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Aurora James
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By:
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Aurora James
“With community and sisterhood at its center, Wildflower teaches us that against all odds, we can overcome.”—Rupi Kaur, New York Times bestselling author of milk and honey
A BLOOMBERG AND HARPER’S BAZAAR BEST BOOK OF THE YEAR
Aurora James’s life is a great American “success story”—precisely because it looks so different from others we’ve seen. Scouted as a teen model, James struggled with body image and became disenchanted by the industry’s objectification of women and commodification of race. After she’d hit rock bottom, dropping out of high school and being arrested for street racing, she was forced to reshape her life. A slew of fashion-related jobs led James to discover the power of the runway, and she started her own business in a flea market: a sustainable fashion line showcasing traditional African designs that would become an award-winning international brand.
Already a rising star and trailblazer in fashion, she posted a revolutionary idea in the wake of George Floyd’s murder that challenged retailers to commit 15 percent of their shelf space to Black businesses. This became the Fifteen Percent Pledge, one of the fastest-growing social justice nonprofits. To date, more than two dozen of the world’s most recognized retailers have taken the pledge, redirecting $14 billion in annual revenue to Black and BIPOC brands.
Wildflower is the riveting story of how Aurora James made an indelible mark on the American economic system and a rallying cry for those eager to make change.
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Reviews
“Empowering and inspirational.”—People
“Inspiring. . . . Wildflower is true to its name, sharing a story of someone who bloomed despite obstacles and dedicated herself to beauty inside and out even when doing so wasn’t so simple.”—Town & Country
“Wildflower is a stunning story of grit, grace, and resilience. Aurora James takes us on a vivid journey through a life informed by creativity, vision, and an indefatigable entrepreneurial spirit while always staying grounded in her commitment to the highest principles and values. . . . A must-read!”—Huma Abedin, New York Times bestselling author of Both/And
“A very inspiring modern tale from a beautiful woman with a beautiful soul.”—Diane von Furstenberg, New York Times bestselling author of The Woman I Wanted to Be
“This is a story of a woman who can do anything she sets her mind to, and in telling her story, shows us that we can too. With community and sisterhood at its center, Wildflower teaches us that against all odds, we can overcome.”—Rupi Kaur, New York Times bestselling author of milk and honey
“Wildflower is revealingly touching, thought-provoking, and almost revolutionary in its sharing of Aurora James’s eternal optimism. It’s a must-read for all young women on living their truth, finding safety and strength in sisterhood, and doing it all with grace and grit.”—Iman
“In Wildflower, Aurora James writes beautifully about where she has been and what it took to move the needle to make a difference. She may make it look easy, but her memoir reveals that that is far from the truth. Change takes caring, and James has given her life purpose—and we get to benefit from it.”—Bethann Hardison
“Inspiring. . . . Wildflower is true to its name, sharing a story of someone who bloomed despite obstacles and dedicated herself to beauty inside and out even when doing so wasn’t so simple.”—Town & Country
“Wildflower is a stunning story of grit, grace, and resilience. Aurora James takes us on a vivid journey through a life informed by creativity, vision, and an indefatigable entrepreneurial spirit while always staying grounded in her commitment to the highest principles and values. . . . A must-read!”—Huma Abedin, New York Times bestselling author of Both/And
“A very inspiring modern tale from a beautiful woman with a beautiful soul.”—Diane von Furstenberg, New York Times bestselling author of The Woman I Wanted to Be
“This is a story of a woman who can do anything she sets her mind to, and in telling her story, shows us that we can too. With community and sisterhood at its center, Wildflower teaches us that against all odds, we can overcome.”—Rupi Kaur, New York Times bestselling author of milk and honey
“Wildflower is revealingly touching, thought-provoking, and almost revolutionary in its sharing of Aurora James’s eternal optimism. It’s a must-read for all young women on living their truth, finding safety and strength in sisterhood, and doing it all with grace and grit.”—Iman
“In Wildflower, Aurora James writes beautifully about where she has been and what it took to move the needle to make a difference. She may make it look easy, but her memoir reveals that that is far from the truth. Change takes caring, and James has given her life purpose—and we get to benefit from it.”—Bethann Hardison
She takes us on a journey in time, as she recounted her childhood across Canada and Jamaica. She shares her thoughts and ambitions, as transparently as possible and I’m in awe of how much grace she affords her mother. I’ve enjoyed finding out about how she founded Brother Vellies, and how the hardships she faced as a budding designer and entrepreneur led her to creating the 15 Percent Pledge—at such a crucial moment in time. With this book, I fully understand her purpose and how it translates in the different ventures she has devoted herself to. I cannot wait to see what her Friends & Family VC fund does. I wonder how we can channel some of her brilliant ideas —sitting at the intersection of racial and economic justice— to fuel change in other parts of the world.
Inspiring journey
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Interesting life and how her natural talents shined through
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