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    Description

    Ram Nidumolu, the founder and CEO of InnovaStrat, C.K. Prahalad, a professor of Strategy at the University of Michigan, and M.R. Rangaswami, founder of the Corporate Eco Formun, report on how being environmentally-friendly is more than just a corporate social responsibility. It's the road to innovation.

    This article was first published in the September 2009 issue of Harvard Business Review.

    ©2009 by the President and Fellows of Harvard College, All Rights Reserved (P)2009 Audible Inc.

    Ce que les auditeurs disent de Why Sustainability is Now the Key Driver of Innovation (Harvard Business Review)

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    • Moe Gee
    • 08/02/2018

    Dated, but relevant.

    The author covers several real world examples of sustainable change and how it makes monetary sense. If you read between the lines, you can see why so many other companies fight against innovation by fighting against better environmental regulations. Some companies would rather fix the playing field than innovate and compete.

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