What Customers Crave
How to Create Relevant and Memorable Experiences at Every Touchpoint
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What Customers Crave
Buy Now for €14.99
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Narrated by:
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James Foster
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By:
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Nicholas J. Webb
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.
Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:
Gain invaluable insights into who they are and what they care about
- Use listening posts and Contact Point Innovation to refine customer types
- Engineer experiences for each micromarket that are not only exceptional, but insanely relevant
- Connect across the five most important touchpoints
- Co-create with your customers
- And much more
When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2017 Nicholas J. Webb. (P)2016 Brilliance Audio, all rights reserved.
