In the age of information overload, it’s not just what brands say, but how they make you feel that matters most. Vibe Marketing takes listeners on a journey through the emotional undercurrents that power today’s most successful brands. Drawing on real-world examples, expert interviews, and cutting-edge insights, this book explains how to craft a brand vibe that resonates with audiences at a deep, emotional level. Whether you’re a startup or an established enterprise, understanding the power of vibe can elevate your brand and cut through the noise of modern marketing.

In Vibe Marketing, Jeff Goldenberg introduces the Vibe Stack™, a simple yet powerful framework for building a brand that connects with people not just through logic or features, but through emotion. With contributions from industry leaders like Drew Brucker (Goldcast), James Gregson (Olipop), Dre Labré (Design Fiction), and Corey Way (Off Limit Inc.), this book provides actionable insights that will help brands develop an emotional identity that endures.

Jeff Goldenberg is an accomplished entrepreneur, strategist, and author with a deep passion for helping brands find their voice in an increasingly noisy world. With experience advising over 150 startups and founding businesses of their own, Jeff has become a trusted expert in brand strategy, positioning, and investor readiness.

His latest book, Vibe Marketing: The Power of Emotion in a Noisy World, unpacks the transformative role of emotional connection in modern marketing. Drawing from years of hands-on experience, as well as insights from industry leaders, the book offers practical guidance for brands looking to stand out and resonate.