If you earn too much to qualify for financial aid but not enough to comfortably write a six-figure college tuition check, you are not alone. Every year, millions of middle- and upper-income families face the same frustrating reality. They appear wealthy on paper, yet the rising cost of college makes paying for it feel impossible.

This short, witty, practical guide pulls back the curtain on the college financial aid system and shows parents how to navigate it intelligently. Written by a former university Dean and Certified College Financial Consultant, this insider guide explains how the system really works and how families can use it to their advantage.

Inside this easy-to-understand book, you will discover:

• Why the sticker price of college is misleading

• The 15% Rule for determining what you can realistically afford

• How your Student Aid Index (SAI) is calculated and used to determine aid eligibility

• How to get more scholarships and grants

• The 6-Step College Affordability Plan that can reduce college costs by $50,000 or more

• Why the most expensive college is not always the best investment.

College is one of the biggest financial decisions a family will ever make. With the right strategy, parents can help their children earn a great degree without taking on crushing debt or sacrificing their retirement. If you have a high school student and feel caught between too rich for aid and too poor to pay, this book will show you how to make smarter college decisions and dramatically reduce the cost of higher education. Get your copy today and learn how to navigate college pricing, uncover hidden opportunities for aid, and make college far more affordable than you thought possible.