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Description

This program is read by the author.

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself. 

Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. 

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. 

In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds - with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

©2019 Bobby Kim (P)2019 Macmillan Audio

Commentaires

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Ce que les auditeurs disent de This Is Not a T-Shirt

Notations

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  • Global
    4 out of 5 stars
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    5 out of 5 stars
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    3 out of 5 stars
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  • Daniel B.
  • 25/10/2019

Bitter sweet

Bobby Kim tells a good story. The quality of the narration and the nostalgia of the story is worth a listen even if you haven’t been in this clothing game. My only issues about the story is the paradox of his beliefs and his choices. He believes in community and inclusion but decidedly ridicules communities that don’t align with his ‘sense of cool’ or dismisses their story that has lead them to different conclusions. He is frustrated with racism but quickly stereotypes white people. Theres a point in the book where he describes how many women work for The Hundreds I’m elevated positions as a response to “equality” but doesn’t seem consider that he has discriminated against capable men to achieve this “equality”. (Equality means that you give the best person the job and don’t overlook someone based on their sex. It doesn’t mean hire who you think is oppressed so that you appear to be enlightened.) Things like this distracted from an otherwise great American story.

2 personnes ont trouvé cela utile

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
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  • Jason Boerner
  • 18/07/2019

Great book!!!

Bobby answers all my questions about building my apparel line and talking the next step to getting my name out there. Awesome book!!!

1 personne a trouvé cela utile

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
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  • alan
  • 10/07/2019

BOBBY HUNDREDS!!

Really great book so far, really touching and inspiring, especially having him tell the story and hearing his impersonations. It really makes you feel like it’s just you and him! Check it out and find out yourself. Don’t sleep on this book! You won’t regret it!

1 personne a trouvé cela utile

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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  • Bird
  • 15/11/2020

The Nostalgia of some of my favorite times in life.

I lived some of these years, mostly as the guy who skated, went to all diff types of genres of shows, making stickers and shirts for ourselves and friends, going to skate demos, getting flow product from the local brands and shop. Best times of my life was dreaming of being a clothing brand while skating with friends and making art/shirts. I’d get stickers clothes etc. and go out and rep the brands savier and nike(same thing or same household at least) hella hard. Bombing everything art projects filly with the proud local symbolism all the way to begging for jobs to work with them officially. This book definitely brought me back with comfort to those times with a hella dope inside look into what that business is like and maybe would been like if ever accepted in. Loved the narrating and honesty of this especially the reading was great by Bobby. Thanks man much appreciated. 🙌🏼🙏🏼 p.s. i am now one of the newest generation of fans of The Hundreds brand and feel like one of the original fans for the reasons i accidentally became one and how i came to respect the brand from roots up. Because this brand was me in highschool and that specific generation of dreaming, creating and loyal to our soil type attitude. And i respect tha hustle those days came with that u guys mastered. -Bird (the “unaware of being one of the hundreds the whole time until now” guy) Portland Oregon

  • Global
    5 out of 5 stars
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  • Utilisateur anonyme
  • 21/07/2020

Wow

Honestly I wasn’t into audio books, but a friend recommended I listen to this specific one. I’m not huge into street wear but this book completely changed my view on street wear. Book was easily heard, and I never wanted it to end. Amazing !

  • Global
    4 out of 5 stars
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    4 out of 5 stars
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  • Juan Peña
  • 07/07/2020

Good story!

Its an inspiring story for anyone interested in starting a new apparel brand from scratch. For me, very useful.

  • Global
    5 out of 5 stars
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  • Amazon Customer
  • 27/06/2020

great

good to hear Bobby's for kratom on streetwear shortest book in Amazon just had to pick it up great read

  • Global
    5 out of 5 stars
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  • Brian
  • 08/05/2020

Thank you.

Bobby Hundreds, I appreciate you. Your transparency is inspiring. This book is great. I only recently discovered The Hundreds and it’s easily one of my favorite brands; not only for the clothes but for how The Hundreds represents itself. And in that vein, this book did not disappoint. “This is not a T-shirt,” is a raw conversation traversing brand history. It’s human and impassioned. The thought process behind the moves made is extremely informative. As an aspiring designer, this book will stick with me as a reminder of what’s important. Long live the triple OG Mack Hundreds, - A&$

  • Global
    5 out of 5 stars
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  • Kaleb Partilla
  • 27/02/2020

An Incredible Piece

You need to stop reading reviews and buy this jawn right now. Seriously my dude what are you waiting for stop wasting your time.

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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  • Utilisateur anonyme
  • 31/12/2019

Great book

Love the context and the story behind the scenes of building a timeless streetwear brand.