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The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary

Lu par : Dick Hill
Durée : 4 h et 30 min
5 out of 5 stars (1 notation)

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Description

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners" - and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to:

  • Reach out to entire communities
  • Listen to individual workers and consumers
  • Seize growth opportunities in every market
  • Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

©2007 McGraw-Hill (P)2007 McGraw-Hill Education

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Notations

Global

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Interprétation

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Il n'y a pas encore de critique disponible pour ce titre.
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  • Global
    1 out of 5 stars
  • Interprétation
    4 out of 5 stars
  • Histoire
    4 out of 5 stars
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  • Kimberly Werry
  • 01/05/2018

Completely missing two chapters

What disappointed you about The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary?

I was following along with the hard copy as I was reading for work/at work. It completely skipped two chapters and went from Macro Resistance to Beware the Naysayers. I have Never try to Beat them; Always Join Them and We Don't Want You Here in between these two chapters in hard copy.

2 personnes ont trouvé cela utile

  • Global
    3 out of 5 stars
  • Interprétation
    2 out of 5 stars
  • Histoire
    2 out of 5 stars
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  • Mario
  • 13/03/2020

Had better books

The book is just ok and frankly many of the points are redundant - felt more like a school assignment than an engaging read

  • Global
    3 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    3 out of 5 stars
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  • Anthony Bernard
  • 02/03/2019

Love narrator, Dick Hill, story not my cup of tea or coffee

Read for work (however it doesn’t really apply to B2B marketing), it doesn’t dive deep into actual principals or how to get those at the top to adopt. Just feel good stories and correlations told to us by Dick Hill.

If you want to feel good about who you spend your daily $6 cup of coffee on, then read this book.

If you wish to learn how to execute Starbucks like principals within your workplace - this is NOT your book.

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
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  • Utilisateur anonyme
  • 11/02/2019

Very well written

Narrated very well. the examples and mini stories that the author puts together really paint a great picture of the points he is making.

  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
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    5 out of 5 stars
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  • Euler2.71828
  • 03/01/2019

Entrepreneur and coffee addict

This was a great read, but I wish it was longer and more in-depth. I recommend this book for anyone trying to improve their leadership skills.

  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
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  • Ted
  • 10/08/2018

Great insights in how a great business succeed

It was a great book to learn about how to capture the best things and turn around bad things.

  • Global
    2 out of 5 stars
  • Interprétation
    3 out of 5 stars
  • Histoire
    2 out of 5 stars
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  • Kylie
  • 26/02/2018

Like a Starbucks commercial

While I can appreciate the astounding growth and success of this well-known company, the anecdotes seemed over the top. The story about a toddler's first words being "Mommy Starbucks" was just too much.

  • Global
    2 out of 5 stars
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    2 out of 5 stars
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  • James Buckner
  • 22/01/2017

Too basic

It's about philanthropy and liberal thinking. I didn't really learn anything by reading it.

#overpriced

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  • Global
    2 out of 5 stars
  • Interprétation
    1 out of 5 stars
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    3 out of 5 stars
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  • Conny Köhler
  • 12/11/2017

Bad audio quality with big volume differences.

Bad audio quality with big volume differences. Poorly read with overexcited reading style and accentuation.