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    Description

    A Fast Company best book of the year

    A Washington Post best seller

    Winner of the 2017 Axiom Business Book Award in Business Technology 

    How do you tell a real trend from the merely trendy? How, for example, will a technology - like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things - affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think - and how should we prepare for it now?

    In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals" - those patterns that will coalesce into a trend with the potential to change everything - and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to come - challenging us to create our own preferred futures.

    PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

    ©2016 Amy Webb (P)2018 Hachette Audio

    Commentaires

    "The clear, insightful, and humorous Amy Webb has crafted a rare treasure: a substantive guide written in a narrative that's a delight to read. While most futurologists want guru status through a few Nostradamus-like visions that never materialize, Webb modestly reports with depth and discipline, and creates a system and tools we can all use to better navigate the future. Through her deep research, specific anecdotes and brilliant insights, she has performed the selfless but hugely valuable act of teaching us all to fish at the fringe." (Christopher J. Graves, Global Chair, Ogilvy Public Relations)

    "Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes." (Ram Charan, advisor to CEOs and corporate boards, author of The Attackers Advantage and co-author of Execution: The Discipline of Getting Things Done)

    "[The Signals Are Talking] provides several brain-bending future possibilities...Webb's stellar reputation in this red-hot field should generate demand." (Booklist)

    Ce que les auditeurs disent de The Signals Are Talking

    Notations

    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      3 out of 5 stars
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      3 out of 5 stars
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    • Chelsea
    • 09/08/2018

    Good book, awful narrator

    The content in this book could be interesting but it is hard to know for sure because the narration is so terrible. The narrator reads every sentence as though it is its own contained story - she has no comprehension of the greater point being made and seemingly little understanding of the subject matter. She emphasizes all the wrong parts of sentences word-by-word to the point where the meaning is confused and often altogether lost. Extremely frustrating. I will be returning this book.
    Regarding content, there is interesting analysis of how fringe developments unexpectedly led to massive mainstream shifts. Things are a little weaker when she attempts to make predictions using current fringe developments but overall the content seems interesting when it can be comprehended from the scattershot narration.

    3 personnes ont trouvé cela utile

    • Global
      2 out of 5 stars
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    • Gexbert
    • 05/12/2018

    Hard to listen to.

    The premise of this book really appealed to me, but the narration is so robotic sounding that it makes it hard to follow the authors thought. Her reading of the topic lacked a natural rhythm and cadence to make the complex sentences understandable. I found myself trying to understand the last point while the next was being made. Frustrating.

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Samer Chidiac
    • 21/08/2018

    Forecast the Future using signals and much more!

    A detailed and comprehensive book and resource to look at the future from a Futurist point of view; with 6 steps that let you look and analyze the signals, ask the right questions and forecast the future using scenario planning and more; The book includes also analysis on some of the greatest trends and projects/companies from Google to UBER and how they played a role in shaping our future and more.

    Amy Webb is well known for her exceptional way of scouting and making sense of the trends and presenting how this would / may affect our lives and work today and the future.

    The Signals Are Talking is a book that a futurist, marketer, technologist, entrepreneur, or simply a curious psychologist needs to read.

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • O. Buraimoh
    • 25/08/2020

    Excellent book

    Excellent book for anyone wishing to get to grips with the approach to preparing for the future. Extremely well written, engaging and comprehensive. In fact, so much so that I’m going to buy the Kindle version as well, to analyse the author’s ideas more closely.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
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    • Lilu
    • 09/05/2019

    AA Reliable & Straightforward Framework for Forecasting the Future

    I came across Amy Webb while listening to TWIT. I was immediately struck by the rigor and structure of her commentary on a wide range of topics. Upon digging deeper, her writing revealed a playbook to draw upon for my own work.

    For years I’ve been tinkering with and introducing new concepts for technology applications but at various times I struggled to bring along my audience. Amy’s framework shares similarities with other design thinking, BPI practices, and design of experiments. The magic for me is the straightforward approach and language she uses that is universally accessible and understandable by a wide audience, regardless of training, education, or experience.

    I now have a complimentary set of tools to explore novel technologies at the fringe and a structured approach to communicate to a broad audience. Thank you Amy.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
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    • Oscar Gonzales
    • 02/12/2018

    Affirming and Enlightening

    Love it! The information Amy Webb provided was such that I listened to the audio book for 4 hours straight. The narrator was fantastic! Her voice never fatigued me as a listener as have other narrators.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
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    • Steve
    • 29/06/2018

    Good stuff. Well put together.

    Great material. Thought provoking and profound but the reading is a little monotonous at times.

    1 personne a trouvé cela utile

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    • Utilisateur anonyme
    • 05/04/2021

    Must Read For Open-Minded Investors

    Amy Webb’s visionary ideas are amazingly robust... ahh never mind. AMAZING BOOK and it’s perfect for the new age investor!

    • Global
      2 out of 5 stars
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    • Seth R Currier
    • 19/03/2020

    This book is basically an advertisment for Google

    I was excited to listen to this book after reading Amy's Big 9 book, which I enjoyed. I was a few hours into this book when it became very apparent that Amy basically only uses Google and Google backed companies for her examples. Once this dawned on me, my interest quickly started to wane. I am determined to finish the book strictly to get my money's worth. The book would have been better if she focused on other non-Google companies. Seriously though, it's almost like Google paid her to talk about their products.

    • Global
      4 out of 5 stars
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    • HavingMySay
    • 06/01/2020

    Engaging Authors Should Read Their Books

    Content is important and timely. Rigorous--as all Webb's work is. Reader is professional, but a mismatch for this content. When the author is an engaging, dynamic, natural speaker, she should read her work. I'm working hard to get through this because the reader (who I'm sure is terrific on the right content) has a sing/song style that is out of sync with the subject matter. I haven't finished it yet and will update my ratings once I do, but I feel strongly about this reader/content match because this is important work. ("disparate" mispronounce throughout)