The Product-Led Organization
Drive Growth by Putting Product at the Center of Your Customer Experience
Unable to add items
Add to basket failed.
Add to wishlist failed.
Failed to remove from Wish List.
Adding to library failed
Unable to follow podcast
Unable to unfollow podcast
0.99 €/mo for 3 months
The Product-Led Organization
Buy Now for €16.99
-
Narrated by:
-
Basil Sands
-
By:
-
Todd Olson
There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product road map.
©2021 Pendo.io, Inc. (P)2020 Gildan Media