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    Description

    The international best seller - now in a new edition

    When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing".

    The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising.

    The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

    • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
    • Offers a wealth of compelling case studies and real-world examples
    • Includes information on new platforms including Facebook Live and Snapchat

    Shows both small and large organizations how to best use Web-based communication

    Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

    ©2017 David Meerman Scott (P)2017 Audible, Inc.

    Ce que les auditeurs disent de The New Rules of Marketing & PR, 6th Edition

    Notations
    Global
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      5 out of 5 stars
    • Interprétation
      3 out of 5 stars
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      5 out of 5 stars
    Image de profile pour Trevor Cole
    • Trevor Cole
    • 25/06/2018

    Excellent overview

    If you’re questioning the validity of content marketing, you’ll be won over by this excellent introduction. While I found the pace and tone of the narration a bit slow and flat (changed speed to 1.25 and it was much better), the content is fantastic. It really helped me understand how much marketing has changed in the past decade or so. If you’re looking for a practical guide this may not be the best fit but it will definitely get you started in the right direction and help you decide which type(s) of content marketing fit your business best and some initial steps for creating it. Thank you for the excellent work!

    4 personnes ont trouvé cela utile

    • Global
      1 out of 5 stars
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    Image de profile pour Douglas W. Carmack
    • Douglas W. Carmack
    • 26/08/2018

    Needs a REAL edit/editor

    I was wondering when I saw that the book was OVER 18 hours (and most books are 6-8 hours) and THEN I found out “why”. EXTREMELY REPETITIVE! I REALLY tried to stay with it but after 3 hours listening time I just couldn’t take it anymore. Because it was recommended, I’m sure there are some/many great things about it. Because of that belief, I ordered a copy from Amazon so I could skip past some/much repetition and get to the “meat”/core of the reason I wanted the book in the first place. I suspect that the author just “cut and pasted” his many articles and blogs together and no one really took the time to EDIT the material. As an Audible book, I couldn’t recommend this book ANY less. Absolutely awful (because of the lack of good editing). I am VERY hopeful that the hard copy will allow me to skip a lot of that and truly LEARN (instead of just listening to the repetitive ramblings over and over). Hoping the hard copy is better.....

    6 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    Image de profile pour Aryenne
    • Aryenne
    • 16/01/2019

    Great book, poor narration

    This book is full of great information. No matter your job title, no matter your industry, there is information he that still help you better understand and reach your audience to improve your business. I highly recommend this. The narration leaves a lot to be desired. This is the first book I've ever had to up the reading speed. He reads so slow! He would also inflect oddly sometimes, to make sure you get the little jokes he added in the book. I feel that bringing in a reader who didn't write this book would have improved the audio book tremendously. I still highly recommend this, whether you read it or listen to it, you will learn a lot of valuable information.

    2 personnes ont trouvé cela utile

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      1 out of 5 stars
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    • Me
    • 26/08/2018

    worst book in its class.

    wish i could get that 18 hours back. how to i get a refund? seems like it was written for kids or idiots. and the voice of the reader made me wanna sleep. i powered through it thinking that maybe id learn something, but i did not. sooooooo much off the topic stuff was crammed in this mess. i want my 18 hours back. i could have listened to great books. i suspect that those who gave it a decent rating may have not heard good books yet. My first degree is a BA in PR, so its not new to me, but, still, this should come with a warning like a pack of cigarettes, that you will lost a chunk of your life and just get pissed off. oh, and the author says that he speaks all over the world, several times (stroking himself continually) and I don't get it, like how people call him back. He does seem like a smart guy, so maybe he can see this and TOTALLY CHANGE the book for the better. Take out all the personal junk (nobody cares) and YOUR gobbelty-gook. This may be the best review you will get Sir, because it MAY get you to improve the next edition. I did learn ONE thing though. The next time I think a book totally sucks and consider quitting it one third of the way through, I will listen to that inner voice, quit, and choose a different book.

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Angela
    • 11/07/2018

    Marketing Book with Rich Examples

    This audio book informs you of several key points that show you how to carry out digital marketing successfully. The length of the book stems from rich, detailed examples and repetition of the information. The examples and repetition of the key ideas really help the information sink in, so I did find them necessary. I would definitely recommend this book to people starting out in marketing (as I am) and people who have been in the marketing game for a while.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
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    Image de profile pour Rurik McKaiser
    • Rurik McKaiser
    • 25/05/2018

    Excellent Must Read

    David has completely outdone himself with this piece of work! Every businessperson should put this book on their MUST-READ list. This booked is packed with wisdom and genius.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
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    Image de profile pour Anonymous User
    • Anonymous User
    • 19/11/2020

    Great Book!

    Excellent introduction to social media marketing. It is a great overview of the new marketing landscape.. I got plenty from this book and I highly recommend it!

    • Global
      3 out of 5 stars
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    Image de profile pour Claudia Morato
    • Claudia Morato
    • 15/10/2020

    Repetitive

    This book could have half of the actual length. Repetitive and boring in the last 8 hours

    • Global
      5 out of 5 stars
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      4 out of 5 stars
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    Image de profile pour Cher50
    • Cher50
    • 15/12/2019

    Great information!

    I will read this book again and again! The information on Social Media and the use of press releases was eye-opening. I fully expect to use insights provided here in marketing my Voiceover business. https://jasonfelisbretspea.wixsite.com/mysite

    • Global
      5 out of 5 stars
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    • April Adams
    • 25/09/2019

    Great information!

    I wish a more upbeat and energetic voice had recorded this. But get it!!

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    • Global
      5 out of 5 stars
    • Interprétation
      4 out of 5 stars
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    Image de profile pour Felix Rizo-Patron
    • Felix Rizo-Patron
    • 28/12/2019

    A classic that gets updated at each edition

    The New Rules of Marketing and PR is an excellent overview of how things work nowadays. Pretty much all has changed it this field in the last 20 years. The book illustrates all the possibilities you have to market yourself or your business; but, careful, it is not a "how to" book. The New Rules of Marketing and PR is a classic that was first published in 2008. The content of this 6th edition is up to date. The reader could be more energetic though. Putting the speed at 1,25 helps.