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The Copywriter's Handbook, Third Edition

A Step-By-Step Guide to Writing Copy That Sells
Lu par : Barry Abrams
Durée : 11 h et 52 min
Catégories : Anglais - Business

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Description

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed are:

  • Eight headlines that work-and how to use them
  • 11 ways to make your copy more readable
  • 15 ways to open a sales letter
  • The nine characteristics of successful print ads
  • How to build a successful freelance copywriting practice
  • 15 techniques to ensure your e-mail marketing message is opened  

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and email-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

©2005 Robert W. Bly (P)2019 Tantor

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  • Global
    3 out of 5 stars
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  • Perpetual Happy Hour
  • 14/02/2019

Good copywriting tips, but outdated digital marketing

It is a GREAT resource for copywriting tips, rules, etc. But listen to this book for those tips alone.

Some of the digital marketing aspects, like email, is outdated.

For example, the author claims that words in your email subject line affect your deliverability but that’s not longer the case. Now it’s mostly about the sender reputation, authentication setup, and the response of recipients.

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    5 out of 5 stars
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  • Brandon Espinoza
  • 04/02/2019

Already went through it two times. Great basics.

Was hooked from start to finsh if you are into ads. Great read by a ad expert.

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  • Global
    5 out of 5 stars
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  • Vc26
  • 08/03/2020

Straight-forward and no fluff.

Finally, a book about copywriting that doesn't have fluff. It's all straight-forward and practical advice.

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    5 out of 5 stars
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  • Utilisateur anonyme
  • 08/03/2020

Change My Aprroch & Copywriter Lifestyle

My Best Experience From A Other Copywriter ..;)
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Now, Go & Grab Your Copy

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    5 out of 5 stars
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  • Oscar M.
  • 17/05/2019

Worth every penny.

Not only does it give you formulas to write. But gives the definition of why it's important. Also it will give you before and after copywriting examples. This book is worth every penny. if you're looking to improve copywriting or your beginner, definitely consider this book.

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  • Amazon Customer
  • 14/04/2019

FUNNY, INFORMATIVE AND ENGAGING!

Robert’s delivery is hilariously knowledgeable and fundamental to anyone beginning in the field! SERIOUSLY GET IT!

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Image de profile pour Felix Rizo-Patron
  • Felix Rizo-Patron
  • 14/07/2019

straightforward

This is what you will learn:
- A copywriter is a salesperson behind a keyboard.
- Copy should be urgent, unique, ultra-specific and useful.
- Your performance as a copywriter is based on sales generated, not originality.

Highly recommended for people that want to "sale" products, services, ideas, whatever