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The Big Bet

Prediction Markets and the Future of Democracy

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The Big Bet

By: Michael Auerbach
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What happens when democracy becomes another commodity? The first book on prediction markets - and how they are re-shaping the world.

For many, Donald Trump’s decisive election victory over Kamala Harris in 2024 was a shock. Traditional polls had the race too close to call. But for those watching prediction betting markets, a very different story was being told.

In recent years, prediction markets have swept the world, fundamentally changing the nature of gambling and making their youthful pioneers billionaires. Posed as binary ‘Yes/No’ questions about future events, prediction bets allow any difference of opinion – whether on politics, wars, assassinations, or popular culture – to be financialised.

But are these markets really a new phenomenon? What does it mean when those tasked with safeguarding democracy hold financial stakes in its volatility?

From Renaissance Rome, where merchants wagered on papal conclaves, through wartime London’s coffee house gossip, to the Pentagon's ill-fated terrorism futures exchange, The Big Bet describes the full five-hundred-year arc of a permissive regime that no one designed and no one voted for.

Drawing on deep expertise, Michael Auerbach examines how these markets are changing our world, and what they mean for the future of our democratic self-governance. Because they are not an anomaly — they are the logical endpoint of a society that has applied market capitalism to every aspect of life. And in a world where everything is a wager and nothing is off limits, knowing where the chips will fall matters more than ever.

© Michael Auerbach 2027 (P) Penguin Audio 2027

Corruption & Misconduct Economics Ideologies & Doctrines Politics & Government
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Reviews

Michael Auerbach has one of the most original minds I’ve ever encountered – and an uncanny instinct for what’s coming next. In THE BIG BET, he explores the past, present, and future of the prediction market, a phenomenon that is reshaping our world in real time, and in startling ways. This is a dazzling and entertaining book, full of keen insights and arresting anecdotes. But it is also an urgent warning about what we might gamble away if we become a society that wagers on everything. Democracy itself is at stake. (PATRICK RADDEN KEEFE, author of London Falling)
This is a forensic, urgent and barely believable exposé of a world that prices everything but values nothing. I was enthralled and appalled by it, and I bet you will be too. It's superb. (OLIVER BULLOUGH, author of Moneyland)
This book is smart and provocative. Money changes behaviour. Prediction markets will change democracy. The Big Bet asks what happens when we turn the future into a trade, and we’d better know the answer (Anthony Scaramucci)
Every generation or so, the world experiences a moment where one can see exactly where the bus is headed and nobody will touch the wheel. This is one of those moments. Michael Auerbach has written the most honest account of where prediction markets are taking us. The Big Bet is brilliant, troubling, and almost impossible to put down. (SCOTT GALLOWAY, New York Times bestselling author of The Algebra of Wealth and Notes on Being a Man)
Will The Big Bet become essential reading on prediction markets? This market resolved to YES. Michael Auerbach’s book is a history lesson and an overview of the state of play, but also a forewarning of a future rife with insider trading and corruption. I cleaned up. (MATT STONE, co-creator of South Park)
Prediction markets now let anyone, anywhere, bet on elections, wars, and state secrets. A serious public debate is long overdue, and Michael Auerbach, who knows these markets from the inside, is uniquely placed to lead it. After a career in national security and election integrity, I would urge anyone who lives in a democracy to read this extraordinary book. The Big Bet is revelatory, and impossible to put down. (AVRIL HAINES, former U.S. Director of National Intelligence and President of the Carnegie Endowment for International Peace)
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