Gratuit avec l’offre d'essai

Écouter avec l’offre

  • Socialnomics

  • How Social Media Transforms the Way We Live and Do Business
  • De : Erik Qualman
  • Lu par : Nick Sullivan
  • Durée : 8 h et 19 min
Une erreur est survenue lors du processus d'achat, veuillez rafraîchir la page et essayez à nouveau.
Merci de réessayer d'ici quelques minutes. Alternativement, vous pouvez contacter notre service client.
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !

    Description

    Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their email than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.

    Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. In Socialnomics, you will learn:

  • How the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
  • How successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
  • How to harness the power of social media, rather than being squashed by it.

    Author Erik Qualman is a former online marketer for several Top 100 brands and is currently the global vice president of Online Marketing for the world's largest private education firm.

    Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

    •
    ©2009 Erik Qualman (P)2009 Audible, Inc.
    Sciences sociales Marketing et ventes Argent et finance Economie
    Afficher plus Afficher moins

    Ce que les auditeurs disent de Socialnomics

    Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.

    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

    Commentaires Audible.fr

    Commentaires Amazon
    Il n'y a pas encore de critique disponible pour ce titre.