Social Selling
Techniques to Influence Buyers and Changemakers
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Social Selling
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Narrated by:
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Timothy Andrés Pabon
The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.
©2016 by Tim Hughes and Matt Reynolds. (P)2019 Brilliance Publishing, Inc., all rights reserved.
