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Social Media at Work

How Networking Tools Propel Organizational Performance

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The definitive guide for using social media to build more effective organizations.

Today's networking technologies - wikis, blogs, and social networking sites - are changing how we build professional relationships and work collaboratively. In this insightful audiobook, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

  • Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness
  • Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools
  • Shows how to tap into the power of social networks to improve organizational performance
  • Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others
©2009 Arthur L. Jue, Jackie Alcalde Marr, and Mary Ellen Kassotakis (P)2010 Audible, Inc.
Comportement au travail et organisationnel Création de contenu et réseaux sociaux Marketing et ventes
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