Gratuit avec l’offre d'essai
-
Selling with Noble Purpose
- How to Drive Revenue and Do Work that Makes You Proud
- Lu par : Lisa Earle McLeod
- Durée : 6 h et 59 min
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !
Description
Does your sales force have a purpose? (Or do you just sell stuff?)
Shadowing hundreds of salespeople for a double-blind study on performance, sales leadership consultant Lisa McLeod made a significant discovery: Salespeople driven by a sense of purpose wildly outperformed those driven by quotas.
McLeod noticed that superstars didn't look at their quotas and ask, "How can I meet them?" They looked at their customers and asked, "How can I help them?" In McLeod's groundbreaking sales management book you'll discover why driving revenue is not the purpose of a sales force. It's the test of its effectiveness. Stellar performers don't just "sell stuff." They want to have an impact on their customer's lives. In her brilliant sales book, McLeod shows sales management leaders how to cultivate a sense of "noble purpose" in their team.
When spreadsheets are more important than the customer's condition, problems escalate for your sales team:
- Customers view you as a commodity
- Customers perceive everything as a sales technique
- They place undue emphasis on minor problems
- Contracts are constantly in jeopardy over small dollars
- Sales strategy defaults to lowering the price
The questions change:
- What are our customers' goals and how can we help achieve them?
- How might our customers do business in the future and how can our sales team help them get there?
- What problems do our customers encounter and how can we help solve them?
- How can our sales training incorporate the customer's environment?
Instilling a sense of purpose drives revenue through the roof. This sales book is a blueprint for sales management leaders who want to discover their noble purpose and have it guide every decision they make.
Autres livres audio du même :
Narrateur
Ce que les auditeurs disent de Selling with Noble Purpose
Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.
-
Global5 out of 5 stars
-
Interprétation5 out of 5 stars
-
Histoire5 out of 5 stars
- GH
- 19/04/2013
Unexpectedly engaging and enlightening
When I started listening, I have to admit I was skeptical of the title. There was something about the title that both annoyed me and intrigued me. As I started to listen, it became clear that the central argument of book struck a core principle: If you believe in what you sell and are passionate about what impact it makes on your customer, you will be a better sales person – bingo. I believe this is true. McLeod goes on to discuss what she means by a noble purpose: Focus on what impact you make on your customer; how you are different than your competition; and, on your best day what do you love about your job.
McLead has spent over 10,000 hours interviewing top sales people and provides insight in how they motivate themselves and their customers. She is quick to point out the methodology she is espousing is not a marking ploy or a tagline; it is a way of thinking. I like the way she articulates ideas in a simple, straightforward manner. For example, purpose is the difference you are trying to make; mission is how you do it; and vision is what the world looks like after you finish the job.
This book will appeal to senior sales executives as well as those who manage senior sales executives. Although mid and junior sales professionals will find the ideas interesting and motivating, direction and change must come from the top. I give this easy listen a big thumbs up.
Something went wrong. Please try again in a few minutes.
Merci. Votre vote a été pris en compte.
Vous avez donné votre avis sur cette évaluation !
6 personnes ont trouvé cela utile
-
Global5 out of 5 stars
-
Interprétation4 out of 5 stars
-
Histoire5 out of 5 stars
- Stephen
- 16/05/2016
Second listen
As founder of a start up, I got this book to teach me how to sell. Instead, it reminded me of why I have risked everything in the first place: to matter. To matter to myself, to matter to my customers, to matter to my profession, to matter to the community, to matter to the world.
If you are trying to learn to sell, this is a great book on the process of why people buy things at all. I liked it as much the second time as I did the first.
Something went wrong. Please try again in a few minutes.
Merci. Votre vote a été pris en compte.
Vous avez donné votre avis sur cette évaluation !
3 personnes ont trouvé cela utile
-
Global5 out of 5 stars
- oscar lara
- 04/09/2016
Best read about business.
Profound and impactful way of thinking how one can add value to clients. This is how everyone should do business.
Something went wrong. Please try again in a few minutes.
Merci. Votre vote a été pris en compte.
Vous avez donné votre avis sur cette évaluation !
2 personnes ont trouvé cela utile
-
Global5 out of 5 stars
-
Interprétation5 out of 5 stars
-
Histoire5 out of 5 stars
- doctorj
- 03/08/2016
Get it!
I've been in high-tech sales for 30 years, and this is literally one of the few sales books worth reading. The author narrates it, which makes it that much better too.
Something went wrong. Please try again in a few minutes.
Merci. Votre vote a été pris en compte.
Vous avez donné votre avis sur cette évaluation !
2 personnes ont trouvé cela utile
-
Global5 out of 5 stars
-
Interprétation5 out of 5 stars
-
Histoire5 out of 5 stars
- Trish
- 22/02/2015
EVERYONE IN SALES NEEDS TO LISTEN TO THIS!!!!
Would you consider the audio edition of Selling with Noble Purpose to be better than the print version?
Not relevant, I love reading but I have more time for audible while driving to and from work.
Who was your favorite character and why?
N/A
What does Lisa Earle McLeod bring to the story that you wouldn’t experience if you just read the book?
No difference
Was this a book you wanted to listen to all in one sitting?
No
Any additional comments?
Do work that makes you proud, master NSP, create a team of people with true purpose, you won't regret it for a minute
Something went wrong. Please try again in a few minutes.
Merci. Votre vote a été pris en compte.
Vous avez donné votre avis sur cette évaluation !
1 personne a trouvé cela utile
-
Global5 out of 5 stars
-
Interprétation5 out of 5 stars
-
Histoire5 out of 5 stars
- Stuart I. Rice
- 15/01/2015
Emphasizing your customers needs and wants!
This book far surpassed my expectations! The cover of this book was a graphic element for a slide someone in my company put together... And I am so delighted that I went the extra step to make it more than just another JPEG on a PowerPoint. This is a fantastic book for anyone who is in sales or sales management and does a phenomenal job of dispelling the bad habits, tactics and attitudes that have plagued sales organizations for far too long.
Something went wrong. Please try again in a few minutes.
Merci. Votre vote a été pris en compte.
Vous avez donné votre avis sur cette évaluation !
1 personne a trouvé cela utile
-
Global5 out of 5 stars
-
Interprétation5 out of 5 stars
-
Histoire5 out of 5 stars
- Keith J. Brown II
- 06/05/2020
Excellent Book On Having a Purpose
This book explains how to inspire people to happily accomplish customer goals by having a purpose greater than the sales numbers.
Something went wrong. Please try again in a few minutes.
Merci. Votre vote a été pris en compte.
Vous avez donné votre avis sur cette évaluation !
-
Global5 out of 5 stars
-
Interprétation5 out of 5 stars
-
Histoire5 out of 5 stars
- Kelly Lauwagie
- 28/02/2020
so many takeaways
I loved the author's voice and passion. she kept me engaged and each day I listened to the book I walked away with actionable items to take back to my team
Something went wrong. Please try again in a few minutes.
Merci. Votre vote a été pris en compte.
Vous avez donné votre avis sur cette évaluation !
-
Global5 out of 5 stars
-
Interprétation5 out of 5 stars
-
Histoire5 out of 5 stars
- Joshua Smith
- 11/01/2019
Why to do the right thing
This book was recommended to me by my sales trainer at the car dealership. He teaches that we need to have a purpose more than feeding our families. We need to focus on our customers and what they need. This book facilitates that understanding. There are a few chapters more geared towards managment but everyone can benefit from understanding why they need to work with a noble purpose.
Something went wrong. Please try again in a few minutes.
Merci. Votre vote a été pris en compte.
Vous avez donné votre avis sur cette évaluation !
-
Global5 out of 5 stars
-
Interprétation5 out of 5 stars
-
Histoire5 out of 5 stars
- Daniel
- 17/11/2018
Amazing!
Sales with purpose is a powerful winning combination. I’ve tried the concepts of this book with my consulting customers and is working! Thank you Lisa!
Something went wrong. Please try again in a few minutes.
Merci. Votre vote a été pris en compte.
Vous avez donné votre avis sur cette évaluation !
