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Sell with a Story
- How to Capture Attention, Build Trust, and Close the Sale
- Lu par : Paul Smith
- Durée : 7 h et 59 min
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Sell with a Story
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Description
Despite all the high-tech tools available to salespeople, the most personal method still works best.
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:
- Select the right story
- Craft a compelling and memorable narrative
- Incorporate challenge, conflict, and resolution
- Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more
Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Ce que les auditeurs disent de Sell with a Story
Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Bruce J. Cruz
- 22/02/2017
This book is not only simple but practical!
I've actually used his wisdom and guides to build my stories and win multiple contracts. Thank you!!!
8 personnes ont trouvé cela utile
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Global3 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire4 out of 5 stars
- Tom
- 29/04/2018
not a right format for an audiobook.
not a right format for an audiobook. too many exercises hard to visualize and pactice whole listening.
7 personnes ont trouvé cela utile
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Global4 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Steven
- 11/05/2017
Very balanced and motivated book
I was a little skeptical going into this book. I've read information before that seemed to suggest replacing sales process with storytelling. I think that's simply not a good idea. This author, explicitly, states that should not be done. Rather, he shows how to augment a sales process with storytelling. And he does it very well. I highly recommend!
5 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire4 out of 5 stars
- Michel
- 14/01/2017
Great book , can recommend this one to anyone
For anyone in sales or for entrepreneurs who's looking for the keys to growth. This will definitely be a recommendation on the Online platform Vimentis V.I.P
5 personnes ont trouvé cela utile
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Global4 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire4 out of 5 stars
- Gregory Stump
- 18/03/2017
Great
Loved the book. It was well written with fantastic information. Additionally, the author did a fantastic job of not putting me to sleep while he read the book.
4 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Mabyn
- 11/01/2017
As I walk
Where does Sell with a Story rank among all the audiobooks you’ve listened to so far?
This is easily the book I can use the most. Someone else said it best when they said they think they need to buy the hard copy also?. Great working piece.
What was one of the most memorable moments of Sell with a Story?
Every story told was memorable & I will glean something from it.
Which character – as performed by Paul Smith – was your favorite?
Pick one.
Was there a moment in the book that particularly moved you?
I loved learning that I didn't know what a story was.
Any additional comments?
This book is actually making me work and has given me a way to do it. I'm excited that I might craft some solid stories.
4 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Fitz
- 09/05/2017
An incredible tool
Just like an axe can be used to cut wood for a family to keep warm, and an axe could be used to chop a persons head off, stories can be used for good and bad. Choose your side and tell stories. Paul Smith is a compelling narrator and he made learning this very simple.
3 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- JARED R CLEMENCE
- 29/12/2016
so good that I bought the hardcover
This audio book is so good that I bought the hardcover so that I could keep an easy reference book.
3 personnes ont trouvé cela utile
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Global4 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire4 out of 5 stars
- Amazon Customer
- 26/09/2017
Insightful, yet particular
It's one of those books, that you have to be in the correct mood or mindset otherwise you might zone out. The book is full specific examples of breaking down a sentence. Which is great if you have the written book not so easy to follow, when listening too.
That being said it's still a very good book, that offers various ways for anyone looking to become a better speaker/salesperson, to try a frame their stories in a better light.
Overall: good book worth the money, to get the most out of it though buy the briny as well.
2 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Ryan
- 19/06/2017
This is definitely in my top 10 favorite books now
I think the most important portion of this entire book lies in the last five minutes where all of the other books on this topic are listed. The narration was perfect. The content was exactly what I expected and needed. I recommend this book highly.
2 personnes ont trouvé cela utile
