Rebrand Without the Bulls--t
The In-House Playbook for Leading Brand Transformations
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Rebrand Without the Bulls--t
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Eli Lourie
Most books about rebranding are written by agencies, for agencies. This one isn't. It's written for the person inside the company — the in-house leader who has to actually pull off the brand transformation while keeping the lights on, managing the executives who think they know design, and absorbing the blame when the new logo leaks early.
Rebrands Without the Bullsh*t is the operational playbook nobody hands you when you take the job. It covers what really happens: the politics, the stakeholder management, the moment leadership panics three weeks before launch, the vendor relationships, the internal rollout that matters more than the external one. No frameworks with cute acronyms. No startup optimism. No pretending the work is cleaner than it is.
Written by someone who has led brand transformations from the inside, this is direct, practical, and honest about the parts other books skip. If you're the one responsible for the rebrand — not advising on it, responsible for it — this is the book that talks to you like a peer who has been there.
©2026 Richard Koscher (P)2026 Richard Koscher