Radio Pro
The Making of an On-Air Personality and What It Takes
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Narrated by:
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Jordan Rich
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Joe Martelle
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By:
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Joe Martelle
Radio Pro is several books in one, covering every aspect of personality radio—from the history of pioneer broadcasters to how to become a successful personality. Forty-one-year radio pro Joe Martelle also brings together a richly varied selection of candid comments on the subject from over 150 of America’s best broadcasters—seasoned pros who tell it like it is and what it takes to be a successful air and online personality.
Radio Pro is enlightening, informative, and thought provoking for both the radio student and those interested in personality radio.
©2012 BearManor Media (P)2015 Joe Bevilacqua and Waterlogg ProductionsReviews
“A great reference book for everyone associated with the radio industry.”
(Radio Recall)“Radio Pro takes you behind the mic with super ‘Morning Man” Joe Martelle. This inside look at broadcasting is a must read for anyone with aspirations for a career in radio…A fascinating, fun book. I loved it, and I’m sure that all radio fans and everyone who reads it will too.”
(Harry Harrison, broadcaster, WCBS-FM, New York)“Radio Pro takes you behind the microphone and behind the scenes by telling twisted tales of how rock ’n’ roll and radio grew up together. It’s not all pretty, but it is all real. But above all, Radio Pro is a love story, one that shines a light on a generation of men and women who made their dreams come true when they discovered themselves on the radio.”
(Bob Shannon, author of Turn It Up! American Radio Tales, 1946–1996)“Radio Pro includes many things that new people on their way up in radio should know but probably don’t.”
(Dick Summer, Boston disc jockey)