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Positioning

The Battle for Your Mind (1st Edition Revised)
Lu par : Jack Trout
Durée : 4 h et 8 min

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Description

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers.

©2008 Jack Trout (P)2019 Jack Trout

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  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
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  • Sergey
  • 23/12/2019

Timeless

I was surprised to read so many reviews that examples are out of date. I mean, this book was written some time ago, but would you complain that the Bible has no Snapchat references?

More relevant today than ever.

  • Global
    3 out of 5 stars
  • Interprétation
    3 out of 5 stars
  • Histoire
    3 out of 5 stars
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  • Cburke0000
  • 17/12/2019

outdated

although a lot of the information in this book is useful it is also outdated.

  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
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  • abe
  • 16/11/2019

Great Classic

I read this book well over 30 years ago when I first got into advertising. While the book references some outdated elements. It’s still an outstanding book. By the version read by Jack Troutt.