Multicultural Intelligence
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
Unable to add items
Sorry, we're unable to add the item because your cart is already full.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Failed to remove from Wish List.
Please try again later
Adding to library failed
Please try again
Unable to follow podcast
Unable to unfollow podcast
Get 30 days of Standard free
€5.99/mo after trial. Cancel monthly.
Multicultural Intelligence
Narrated by:
Mike Chamberlain
Buy Now for €15.48
-
Narrated by:
-
Mike Chamberlain
-
By:
-
David R. Morse
With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
Replete with scores of examples of campaigns that have been extremely effective, as well as those that have sparked outrage and boycotts, this audiobook provides eight basic rules that should guide you through the process of marketing as diversity becomes mainstream.
©2018 David R. Morse (P)2018 Tantor
adbl_web_anon_alc_button_suppression_t1
No reviews yet
