Cover of More Demos, Trials & Buyers

More Demos, Trials & Buyers

SaaS Marketing Playbook 2021

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More Demos, Trials & Buyers

By: Dekker Fraser
Narrated by: Hank Hart
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Auto-renews at 5.99 €/month after 3 months. Cancel monthly. Offer ends 28 December, 2026.

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Season's Savings | 0.99 €/month for 3 months

5.99 €/month thereafter - terms apply. Cancel monthly.
Summary

Do you want more SaaS demo requests, free trial sign-ups, and paying customers? Do you want them cheaply and quickly?

This book teaches you....

  • The fastest, easiest, and cheapest ways to generate demo requests and free trial sign-ups in 2021
  • The most cost-effective way to acquire new customers
  • How I acquired users for less than 10 cents each
  • Specific examples of SaaS marketing that have worked for me and others
  • How to build your SaaS marketing funnel
  • SaaS lead nurturing strategies and tactics
  • How to fix problems like poor MQL-to-SQL conversion rates
  • How my product got 15 million views
  • Specific tactics that worked for me in generating cost-effective sales meetings
  • How to approach lead generation and demand generation in 2021

I’m a Silicon Valley marketing veteran with 11 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups. I have an MBA from the top marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!

©2020 Dekker Fraser (P)2023 Dekker Fraser
Marketing & Sales
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