Dr. Michael Beer, co-author of Higher Ambition: How Great Leaders Create Economic and Social Value, challenges the convention of business leaders to be driven primarily by profit. In this episode of Edgewise, Michael explains how today's most prosperous leaders are investing in their employees as social capital, encouraging them to think of customers outside of a transactional context and build valuable relationships. He discusses the importance of defining the direction of an organization in alignment with specific core beliefs, inspiring managers, employees, and customers to work toward a greater good. AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by nine professional associations and the majority of the Fortune 500 companies.