• Your Digital Marketing Coach with Neal Schaffer

  • De : Neal Schaffer
  • Podcast
Couverture de Your Digital Marketing Coach with Neal Schaffer

Your Digital Marketing Coach with Neal Schaffer

De : Neal Schaffer
  • Résumé

  • As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
    © 2024 Windmills Marketing DBA PDCA Social
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    Épisodes
    • Marketing Automation Simplified: How to Level Up Your Digital Business
      Mar 19 2024

      Welcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored episode with our special guest, Amanda Northcutt of Level Up Creators, brings her extensive expertise in digital recurring revenue models to demystify marketing automation and share strategies for exponential growth.

      In this episode, "Marketing Automation Simplified: How to Level Up Your Digital Business," Amanda unveils the secrets behind successful email sequences, the significance of serving with a sales mindset, and the transformative power of automating customer interactions. Whether you're a small business or on the cusp of hitting seven figures, you'll learn why marketing automation is your untapped asset, operating tirelessly to connect, serve, and elevate your customer's journey.

      Prepare to challenge misconceptions as we discuss the accessible future of AI in marketing automation, the strategic shift from one-to-one to one-to-many sales approaches, and the importance of building trust through each stage of that automated journey. Further, we'll delve into the critical step of mapping customer experiences and using data-driven insights to fine-tune your marketing automation efforts for maximum impact and sustainable growth.

      Tune in to learn how to leverage marketing automation to not only solve your customer's most pressing problems but also to guide them lovingly through their buying journey, increasing conversions, customer lifetime value, and referrals. Let's simplify the complex and make marketing automation your powerhouse for success. Now, let's get started!

      Guest Information

      • Level Up Creators
      • Amanda Northcutt on LinkedIn

      Learn More:

      • Join My Digital First Mastermind: https://nealschaffer.com/membership/
      • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
      • Download My Free Ebooks Here: https://nealschaffer.com/freebies/
      • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
      • All My Podcast Show Notes: https://podcast.nealschaffer.com
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      53 min
    • The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses
      Mar 6 2024

      Ready to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and small businesses. You'll learn not only the commonalities between these groups but also the valuable insights on how they can learn from each other. From the importance of thinking and acting like a business to understanding the power of personal branding, this episode is packed with actionable advice that can transform your digital marketing strategy. If you're juggling with limited resources, my insights on amplifying your marketing strategies are precisely what you need.

      AI TOOL

      • Frase

      Learn More:

      • Join My Digital First Mastermind: https://nealschaffer.com/membership/
      • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
      • Download My Free Ebooks Here: https://nealschaffer.com/freebies/
      • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
      • All My Podcast Show Notes: https://podcast.nealschaffer.com
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      18 min
    • Sweet Success: A French Macaron Maker's Rise to SEO Mastery
      Feb 28 2024

      In today's episode, we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, originally from France, took the bold step with his wife to open an online macaron shop in the US, crafting a delectable niche in the competitive world of French pastries.

      Anthony will delve into their journey from farmers markets to building a robust online presence, revealing how focusing on non-branded keywords and constructing a valuable content library can elevate your SEO game. We'll uncover the tactics they used to rank for "macarons near me," the strategic use of the SEO tool SEMrush, and how they crafted authentic blog posts that responded directly to their customers' curiosities.

      We'll also touch on the synergistic role of social media, especially Instagram, and how their organic growth to 100,000 followers fueled both brand legitimacy and business growth - including virtual classes that became a sensation during COVID.

      Anthony also plans to share insights on transitioning their marketing efforts to target corporate events and gifting. We'll even get a sneak peek into their success with email marketing, the importance of non-discount promotions, and a fascinating shift from B2C to B2B.

      So get ready to be inspired and learn how to sweeten your digital marketing strategy with the insights from Anthony Rosemond's journey from in-person sales to dominating the online French pastry market. Don't go anywhere, because this episode will be as insightful as it is flavorful!

      GUEST LINKS

      • Pastreez Website
      • Pastreez on Instagram

      OTHER LINKS MENTIONED

      • Adobe Express
      • SEMrush

      Learn More:

      • Join My Digital First Mastermind: https://nealschaffer.com/membership/
      • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
      • Download My Free Ebooks Here: https://nealschaffer.com/freebies/
      • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
      • All My Podcast Show Notes: https://podcast.nealschaffer.com
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      50 min

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