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Marketing 3.0: From Products to Customers to the Human Spirit

Lu par : Kent Cassella
Durée : 4 h et 41 min
1,0 out of 5 stars (1 notation)
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Description

Understand the next level of marketing.

The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

Explains the future of marketing, along with why most marketers are stuck in the past.

Examines companies that are ahead of the curve, such as S. C. Johnson.

Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing".

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

©2010 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (P)2012 Audible, Inc. (FEXA Titles)

Ce que les auditeurs disent de Marketing 3.0: From Products to Customers to the Human Spirit

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Il n'y a pas encore de critique disponible pour ce titre.
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  • Global
    4 out of 5 stars
  • Interprétation
    4 out of 5 stars
  • Histoire
    3 out of 5 stars
Image de profile pour Vlad Iv
  • Vlad Iv
  • 22/12/2013

Marketing 3.0 is about CSR

Would you recommend this audiobook to a friend? If so, why?

Only to those who like Corporate Social Responsibility (CSR) and understand this topic. Sin industry marketers, do not bother to buy.

Was there a moment in the book that particularly moved you?

Marketing 1.0 is product-centered; marketing 2.0 is customer focused and 3.0 is basicaly CSR

Any additional comments?

Lower your expectations before reading this book - it is all about Corporate Social Responsibility (CSR) marketing. If CSR resonates well with you, this book is for you.

1 personne a trouvé cela utile

  • Global
    4 out of 5 stars
  • Interprétation
    3 out of 5 stars
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  • Mohamed
  • 13/07/2017

It has an added value but...

I definitely has an added value and provides details and information with examples that you can't find on the web.
I think a newer version needs to be published to include further details about technology advancement, how can it be utilized in Marketing 3.0

  • Global
    4 out of 5 stars
  • Interprétation
    4 out of 5 stars
  • Histoire
    3 out of 5 stars
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  • Pavel
  • 28/09/2012

Common sence of the 21st century

The book structures an already present perception that business is no longer (ONLY) the sterile domain of profit hunting and witty advertising. People care what you do with their money and what kind of organization they are supporting by buying a product.
The book itself doesnt introduce mind-blowing ideas, rather than present the things that you already notice and feel in a way that helps you understand how changes in people`s perceptions influence (and will continue to influence) the biggest organizations on the planet.
For me the structured thesis and its presentation was well worth the listen.

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
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  • urvois
  • 18/09/2012

3.0 for interconnectivity and deeper meaning

i am a true fan of Philip Kotler, i discovered his book in Paris about 25 years ago, and never stop being a fan, this book is a blessing of what is coming, a sort of conciousness marketing mix, where brand, values , stakeholder and customer alike come together in a sort of spining wheel, a true must read for all the crazy of marketing like myself..

  • Global
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars
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  • Thomas
  • 09/02/2013

The Future of Marketing

This book talks about how the future of marketing has shifted from product development (marketing 1.0), to customer satisfaction (marketing 2.0), to the satisfaction of humanity as a whole (marketing 3.0).

It is safe to say that this book is founded on truth. We can simply look at other organizations that are already using these principles, such as Tom's Shoes, Sevenly, and TheSharity.

This is a great book for any social good, cause marketing type of organization as well as a prophetic warning/encouragement to already established organizations.

  • Global
    2 out of 5 stars
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    2 out of 5 stars
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  • Gerardo A Dada
  • 08/12/2012

What a disappointment

I am (was?) a big fan of Philip Kotler. His book on marketing is like the textbook of what marketing is all about.

With this book, it really feels like the authors were looking too hard at coming up with the next big idea. They wanted to be visionaries and wrote a book about an upcoming trend.

It looks like they were wrong. No only are they far off, but the audiobook is terribly executed. The buzzword 'Marketing 3.0' is repeated so many times it becomes annoying after the first 5 minutes.

Well, I guess there was a chance their prediction could have been accurate and this book would have been a home run. Unfortunately it did not work out for the authors.

There are plenty other good marketing books. Don't get distracted, or worse, misguided, by this audiobooks definition of what is next in marketing

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  • Global
    4 out of 5 stars
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    5 out of 5 stars
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  • Wkw1959
  • 14/02/2015

Einige Gedanken mitgenommen

Auch wenn es nicht neu war, so waren doch einige der Gedanken anregend. gute Einführung in Sustainable Marketing - ich fand den Titel irreführend, aber Kottler darf das natz