Whether you are just starting out, investing in an existing franchise or making the move to expand your current operation, Live It 2 Own It is your ultimate franchise guide!

Live It 2 Own It is your personal guide to what really matters in selecting the franchise opportunity that’s right for you.

Deciding to invest in or expand an independent business involves much more than finding a hot franchise opportunity, running a few numbers, and figuring out what you’ll do with all the profits. A franchise operation is a complex and often all-consuming effort that shouldn’t be taken lightly.

Live It 2 Own It is designed to help you every step of the way. Use it as your companion, mentor, and coach throughout your franchise journey.

The knowledge in this book, like a franchise business, isn’t yours simply because you pay a fee. Handing you the set of keys doesn’t make you a business owner. Having employees doesn’t make you a business owner. Customers don’t make you a business owner (but they are nice to have around). Businesses aren’t purchased - they are earned. To earn a franchise business, you must be willing to win, to go all-in from day one. You must be willing to live it. You must be willing to live it to own it.

No matter your background or experience level, one thing is certain: You don’t know what you don’t know, and there’s not enough time in the day to learn everything you’ll need to know without help. That’s why L2O is designed to get you the information you need when you need it. Listen to the book and do the activities from cover to cover, and you’ll have a solid foundation for building a thriving franchise operation. You’ll know the questions to ask and where to find the answers.