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    Description

    Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers". 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives". Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

    Lead with a Story contains both ready-to-use stories and how-to guidance for listeners looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:

    • Define culture and values
    • Engender creativity and innovation
    • Foster collaboration and build relationships
    • Provide coaching and feedback
    • Lead change
    • And more

    Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives listeners the guidance they need to deliver stories to stunning effect.

    ©2012 Paul Smith (P)2013 Audible, Inc.

    Ce que les auditeurs disent de Lead with a Story

    Notations
    Global
    • 4 out of 5 stars
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    Interprétation
    • 4 out of 5 stars
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    Histoire
    • 4 out of 5 stars
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      3 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      3 out of 5 stars
    Image de profile pour review
    • review
    • 05/12/2016

    Not what i expected

    I had expected this book to deconstruct the elements of storytelling as they relate to business. Instead, the author offers a variety of stories to use in specific business situation. This book is a "what to say," not a "how to say it," guide.

    18 personnes ont trouvé cela utile

    • Global
      3 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      3 out of 5 stars
    Image de profile pour M. Vasquez
    • M. Vasquez
    • 12/04/2015

    Good but less P&G stories would be better

    I like most of the stories but too many were focused on P&G. I understand that is where he worked but this book would be better if he changed out have the P&G stories for other companies.

    7 personnes ont trouvé cela utile

    • Global
      2 out of 5 stars
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      2 out of 5 stars
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      1 out of 5 stars
    Image de profile pour Sarah
    • Sarah
    • 11/10/2014

    Proctor and Gamble Saves the World!

    What could have made this a 4 or 5-star listening experience for you?

    The idea of the book was fine...but I wish the author would have done more research on other industries. There were so many Proctor and Gamble stories that it felt more like an unabashed commercial for the company than it did a true informational read. It was distracting.

    What was most disappointing about Paul Smith’s story?

    I wonder if Proctor and Gamble sponsored the book (did the author receive money from them to write the book)?

    You didn’t love this book... but did it have any redeeming qualities?

    A later chapter on general tips for how to write stories

    15 personnes ont trouvé cela utile

    • Global
      2 out of 5 stars
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      2 out of 5 stars
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      1 out of 5 stars
    Image de profile pour Alinutza
    • Alinutza
    • 21/07/2013

    Started well - couldn't go past half mark

    This book wasn’t for you, but who do you think might enjoy it more?

    People looking for general life advice

    What was most disappointing about Paul Smith’s story?

    I wish it would continue helping me developing stories instead of giving me life advice

    How could the performance have been better?

    Continue with practical advices like it started throughout the book, not only in the first half

    21 personnes ont trouvé cela utile

    • Global
      4 out of 5 stars
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      5 out of 5 stars
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      4 out of 5 stars
    Image de profile pour A. Yoshida
    • A. Yoshida
    • 16/06/2013

    Provided stories to use in business

    What made the experience of listening to Lead with a Story the most enjoyable?

    The book follows its own advice. It engages the reader with stories and gives steps on using the stories for business. Although the title indicates it's also about crafting your own stories, there wasn't much emphasis on that. It's a good listen, you can see the value of storytelling... how it can motivate people to actions.

    20 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Alejandro G.
    • Alejandro G.
    • 07/04/2015

    Start telling stories

    Stories are a perfect match for my business. I'm in network marketing so all I get paid for is by telling stories of my customers and business partners. After listening to this book I found out there's two kinds of story tellers in the world: those who tell stories and those who get paid for telling stories!

    4 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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      5 out of 5 stars
    Image de profile pour Z Turlington
    • Z Turlington
    • 13/02/2016

    Great way to improve business relationships

    This book was excellent. There were several insightful stories that I plan to use personally. I am sure this book will change how I begin my presentations and meetings.

    3 personnes ont trouvé cela utile

    • Global
      4 out of 5 stars
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      5 out of 5 stars
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      4 out of 5 stars
    Image de profile pour Joshua
    • Joshua
    • 25/02/2015

    loved it

    the presentation was very good and made it an entertaining read. the book was very useful for learning how to illustrate stories in a business setting and provided plenty of good ideas to empower readers to tell their own stories

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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    Image de profile pour Helena Josue
    • Helena Josue
    • 29/10/2017

    Great ideas and very practical application.

    The book has great ideas about achieving accomplishment with the help of telling stories.
    Easy to read and get inspiration.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
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    Image de profile pour Adriaan Pretorius
    • Adriaan Pretorius
    • 28/06/2017

    Inspiring and motivating!

    After listening to this book I want to immediately implement everything I learned. The author does a great job to simplify the topic, which often seems overwhelming, yet remains underrated in my opinion. Very good production.

    1 personne a trouvé cela utile