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  • Inspired

  • How to Create Tech Products Customers Love, Second Edition
  • De : Marty Cagan
  • Lu par : Marty Cagan
  • Durée : 7 h et 45 min
  • 4,6 out of 5 stars (36 notations)

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Couverture de Inspired

Inspired

De : Marty Cagan
Lu par : Marty Cagan
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    Description

    How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.

    With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

    Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

    The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.

    ©2018 Wiley (P)2018 Audible, Inc.

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    Ce que les auditeurs adorent à propos de Inspired

    Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.
    Global
    • 4.5 out of 5 stars
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    Interprétation
    • 4.5 out of 5 stars
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    Histoire
    • 5 out of 5 stars
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars

    Awesome book

    This book is a must Read for any Product Manager. I love how it gets you thinking about some of the good and bad habits of the organisation you work in. Would recommend

    Trier par :
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    • Global
      4 out of 5 stars
    • Interprétation
      1 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Srikanth Ramanujam
    • Srikanth Ramanujam
    • 15/11/2018

    Great book, terrible audio wanted to ask a refund

    I learned a lot of ideas on Product Management from Marty in this book and would gladly recommend, maybe the Kindle version. They have fixed the original audiobook with revisions and there are three sets of voices and that is disconcerting to listen. They have cheapened out instead of re-recording the v2 of the book as a whole from scratch again.

    33 personnes ont trouvé cela utile

    • Global
      4 out of 5 stars
    • Interprétation
      1 out of 5 stars
    Image de profile pour John
    • John
    • 22/03/2018

    audio is strange. noticeable audio edits.

    Performance is strange. One can hear the voice change mid sentence like it was recorded at a different time in a different environment..

    32 personnes ont trouvé cela utile

    • Global
      2 out of 5 stars
    • Interprétation
      1 out of 5 stars
    • Histoire
      3 out of 5 stars
    Image de profile pour Deb Mone
    • Deb Mone
    • 25/05/2018

    Bad recording devalues this product

    Amazon should junk this recording and re-record with a professional reader.

    I find it amazing that the author has all these great ideas on product management, but he doesn't apply any of them to the recording of this audiobook.

    The recording jarringly shifts in both audio quality and pitch on approximately every 10th sentence. It's obvious that some editor went back and re-recorded certain passages, and then stitched the final audio product together in an amateurish way.

    Also, the author overdoes the emphasis. He must inflects his voice to raise the implied importance of a passage way too often. This happens so often that the listener just starts zoning out. It's like listening to a business leader that prioritizes everything as #1.

    I'm sure there's lots of great product management ideas in here somewhere, but they get lost in the poor reading.

    29 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Ilya
    • Ilya
    • 01/01/2019

    Absolute Must Read

    Very, very few books are packed with value in every chapter AND come together into a digestible and cohesive message, but Thai is that rare find. It's clear that the author knows his way around great products, because this book is a prime example of one. Read this book.

    6 personnes ont trouvé cela utile

    • Global
      3 out of 5 stars
    Image de profile pour Utilisateur anonyme
    • Utilisateur anonyme
    • 18/09/2020

    Good, but not useful to everyone in product

    My expectation was of a book that would be useful for anyone entering the product world, but I thought that the understanding was heavily dependent on prior knowledge of product development. The structures and roles suggested are also very depending on the structure of the company and are not very relatable. Good book, but I expected something more raw and deep, so that it would be a good base to start someone into product development, like "Scaping the Build trap" for example.

    4 personnes ont trouvé cela utile

    • Global
      3 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      3 out of 5 stars
    Image de profile pour Banjo Obayomi
    • Banjo Obayomi
    • 01/08/2020

    Good for product teams at big companies

    Many of the lessons really can only be applied at big organizations as the focus is build products while working with customers hand in hand. The book is good for layout a general product framework and many concepts are repeated to make a point. The authors emphasis on co located teams is also moot in a post COVID era so some content is rendered useless

    The random audio switches aren’t as bad as some reviewers are comparing about.

    If you work at a big company and want to bootstrap product ideas then this is a good listen , otherwise would stick to blog posts about product.

    4 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Kaspar
    • Kaspar
    • 12/11/2019

    Best audiobook I've heard in a while

    No fluff, straight talk, examples - all you could ever need as a product manager.
    The audio is not as bad as mentioned in other reviews, its not GREAT, but not an issue at all.

    4 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour CraigL
    • CraigL
    • 04/03/2019

    All stuff, no fluff

    This book is going to become a core resource in my product management library. It is packed with great information.

    3 personnes ont trouvé cela utile

    • Global
      2 out of 5 stars
    • Interprétation
      2 out of 5 stars
    • Histoire
      2 out of 5 stars
    Image de profile pour Ari
    • Ari
    • 20/01/2019

    misleading title

    I picked up this book based on the title "inspired ... ", which I thought was about creative process of product design. the book however talks about organizational issues and other useless, or obvious, topics. I could not listen to the author past halfway. waste of time and money.

    3 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour T. Leach
    • T. Leach
    • 11/07/2018

    I wish I had this book earlier

    Great book! Every person trying to create the future should listen or read this book.

    3 personnes ont trouvé cela utile

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    • Global
      4 out of 5 stars
    • Interprétation
      4 out of 5 stars
    • Histoire
      4 out of 5 stars
    Image de profile pour Flohlicious
    • Flohlicious
    • 24/10/2019

    Not good as audio book

    I liked the speaker and got most of the sense. It helped me speed up my work and change the thinking process.
    Still, he has a lot of lists in the book like 10 important points for something and then? You forgot about half of it and there is no summary in the end.

    3 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Michael Schölkopf
    • Michael Schölkopf
    • 15/05/2018

    the best book about product management...

    ... I have ever read/listened to.

    easily to follow thanks to the good structure and friendly voice.

    highly recommended for every product manager.

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Angel
    • Angel
    • 14/12/2020

    Quite nice compilation of product best practices

    The book unveils and explains in detail the role of a product owner with a particular focus in software development. The advice and systematic approach to building and owning a product is portrayed almost as an exact science even though a great level of social skills are involved.

    1 personne a trouvé cela utile

    • Global
      4 out of 5 stars
    • Interprétation
      4 out of 5 stars
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      4 out of 5 stars
    Image de profile pour Anonymer Hörer
    • Anonymer Hörer
    • 26/07/2023

    A great book for Product Managers

    I like the truths and honesty
    The examples of profiles
    The easy flow through the subjects

    • Global
      5 out of 5 stars
    • Interprétation
      4 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Alexander Schumm
    • Alexander Schumm
    • 02/07/2023

    Must read for Product Managers and anyone working in a Product Company

    It is a very practical and comprehensive guide to what it means to create exceptional products

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Viktor
    • Viktor
    • 30/12/2022

    Good, but physical book is needed too.

    Very dense and insightful book for product and engineering managers. I think I might need to buy the physical book and mark things there, but having listened to the audio version has already given me the gist of how it all should work.

    • Global
      3 out of 5 stars
    • Interprétation
      4 out of 5 stars
    • Histoire
      3 out of 5 stars
    Image de profile pour Anonymer Hörer
    • Anonymer Hörer
    • 27/09/2022

    A superficial overview

    I like the book, but my expectations were not met. This book comes highly recommended from product managers, and while it is giving a very comprehensive overview, it is just that, an overview.

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Michi
    • Michi
    • 30/05/2022

    Must for every Product Manger

    Easy to listen and follow but hard to master in day-2-day work. However, I am trying every day to follow Marty's principles.
    Provides good inspiration how PMs should operate and evolve. Worth reading multiple times.

    • Global
      5 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Marius
    • Marius
    • 30/10/2021

    Content great, production should be improved

    Sometimes some lines sounds very inserted with totally different sound and different tone. Still the content is great

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      4 out of 5 stars
    Image de profile pour Victor Herrera
    • Victor Herrera
    • 26/09/2021

    Product and customer centricity

    I really like how the book provides a summary of common sense best practices that are actually hard to find in almost every company. On the other hand, it also lacks the hr perspective for the product culture establishment; it seems to assign the whole responsibility for on area.