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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Lu par : Marty Cagan
- Durée : 7 h et 45 min
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Inspired
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Description
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.
Ce que les auditeurs adorent à propos de Inspired
Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Erick Vasquez
- 02/12/2022
Awesome book
This book is a must Read for any Product Manager. I love how it gets you thinking about some of the good and bad habits of the organisation you work in. Would recommend
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Global4 out of 5 stars
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Interprétation1 out of 5 stars
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Histoire5 out of 5 stars
- Srikanth Ramanujam
- 15/11/2018
Great book, terrible audio wanted to ask a refund
I learned a lot of ideas on Product Management from Marty in this book and would gladly recommend, maybe the Kindle version. They have fixed the original audiobook with revisions and there are three sets of voices and that is disconcerting to listen. They have cheapened out instead of re-recording the v2 of the book as a whole from scratch again.
33 personnes ont trouvé cela utile
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Global4 out of 5 stars
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Interprétation1 out of 5 stars
- John
- 22/03/2018
audio is strange. noticeable audio edits.
Performance is strange. One can hear the voice change mid sentence like it was recorded at a different time in a different environment..
32 personnes ont trouvé cela utile
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Global2 out of 5 stars
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Interprétation1 out of 5 stars
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Histoire3 out of 5 stars
- Deb Mone
- 25/05/2018
Bad recording devalues this product
Amazon should junk this recording and re-record with a professional reader.
I find it amazing that the author has all these great ideas on product management, but he doesn't apply any of them to the recording of this audiobook.
The recording jarringly shifts in both audio quality and pitch on approximately every 10th sentence. It's obvious that some editor went back and re-recorded certain passages, and then stitched the final audio product together in an amateurish way.
Also, the author overdoes the emphasis. He must inflects his voice to raise the implied importance of a passage way too often. This happens so often that the listener just starts zoning out. It's like listening to a business leader that prioritizes everything as #1.
I'm sure there's lots of great product management ideas in here somewhere, but they get lost in the poor reading.
29 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Ilya
- 01/01/2019
Absolute Must Read
Very, very few books are packed with value in every chapter AND come together into a digestible and cohesive message, but Thai is that rare find. It's clear that the author knows his way around great products, because this book is a prime example of one. Read this book.
6 personnes ont trouvé cela utile
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Global3 out of 5 stars
- Utilisateur anonyme
- 18/09/2020
Good, but not useful to everyone in product
My expectation was of a book that would be useful for anyone entering the product world, but I thought that the understanding was heavily dependent on prior knowledge of product development. The structures and roles suggested are also very depending on the structure of the company and are not very relatable. Good book, but I expected something more raw and deep, so that it would be a good base to start someone into product development, like "Scaping the Build trap" for example.
4 personnes ont trouvé cela utile
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Global3 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire3 out of 5 stars
- Banjo Obayomi
- 01/08/2020
Good for product teams at big companies
Many of the lessons really can only be applied at big organizations as the focus is build products while working with customers hand in hand. The book is good for layout a general product framework and many concepts are repeated to make a point. The authors emphasis on co located teams is also moot in a post COVID era so some content is rendered useless
The random audio switches aren’t as bad as some reviewers are comparing about.
If you work at a big company and want to bootstrap product ideas then this is a good listen , otherwise would stick to blog posts about product.
4 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Kaspar
- 12/11/2019
Best audiobook I've heard in a while
No fluff, straight talk, examples - all you could ever need as a product manager.
The audio is not as bad as mentioned in other reviews, its not GREAT, but not an issue at all.
4 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- CraigL
- 04/03/2019
All stuff, no fluff
This book is going to become a core resource in my product management library. It is packed with great information.
3 personnes ont trouvé cela utile
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Global2 out of 5 stars
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Interprétation2 out of 5 stars
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Histoire2 out of 5 stars
- Ari
- 20/01/2019
misleading title
I picked up this book based on the title "inspired ... ", which I thought was about creative process of product design. the book however talks about organizational issues and other useless, or obvious, topics. I could not listen to the author past halfway. waste of time and money.
3 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- T. Leach
- 11/07/2018
I wish I had this book earlier
Great book! Every person trying to create the future should listen or read this book.
3 personnes ont trouvé cela utile
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Global4 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire4 out of 5 stars
- Flohlicious
- 24/10/2019
Not good as audio book
I liked the speaker and got most of the sense. It helped me speed up my work and change the thinking process.
Still, he has a lot of lists in the book like 10 important points for something and then? You forgot about half of it and there is no summary in the end.
3 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Michael Schölkopf
- 15/05/2018
the best book about product management...
... I have ever read/listened to.
easily to follow thanks to the good structure and friendly voice.
highly recommended for every product manager.
2 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Angel
- 14/12/2020
Quite nice compilation of product best practices
The book unveils and explains in detail the role of a product owner with a particular focus in software development. The advice and systematic approach to building and owning a product is portrayed almost as an exact science even though a great level of social skills are involved.
1 personne a trouvé cela utile
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Global4 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire4 out of 5 stars
- Anonymer Hörer
- 26/07/2023
A great book for Product Managers
I like the truths and honesty
The examples of profiles
The easy flow through the subjects
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Global5 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire5 out of 5 stars
- Alexander Schumm
- 02/07/2023
Must read for Product Managers and anyone working in a Product Company
It is a very practical and comprehensive guide to what it means to create exceptional products
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Viktor
- 30/12/2022
Good, but physical book is needed too.
Very dense and insightful book for product and engineering managers. I think I might need to buy the physical book and mark things there, but having listened to the audio version has already given me the gist of how it all should work.
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Global3 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire3 out of 5 stars
- Anonymer Hörer
- 27/09/2022
A superficial overview
I like the book, but my expectations were not met. This book comes highly recommended from product managers, and while it is giving a very comprehensive overview, it is just that, an overview.
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Michi
- 30/05/2022
Must for every Product Manger
Easy to listen and follow but hard to master in day-2-day work. However, I am trying every day to follow Marty's principles.
Provides good inspiration how PMs should operate and evolve. Worth reading multiple times.
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Global5 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire5 out of 5 stars
- Marius
- 30/10/2021
Content great, production should be improved
Sometimes some lines sounds very inserted with totally different sound and different tone. Still the content is great
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire4 out of 5 stars
- Victor Herrera
- 26/09/2021
Product and customer centricity
I really like how the book provides a summary of common sense best practices that are actually hard to find in almost every company. On the other hand, it also lacks the hr perspective for the product culture establishment; it seems to assign the whole responsibility for on area.