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How to Map Your Industry's Profit Pool

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This article from Harvard Business Review asks whether you know where the money's being made in your industry. The authors provide a 4-step process for mapping a profit pool, discuss applying the process, and more. This article, which originally appeared in the May-June 1998 Harvard Business Review, is offered in audio form exclusively through Audible.

©1998 by the President and Fellows of Harvard College, All Rights Reserved (P)1998 Audible Inc.

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