Hold That Thought
How we create, strengthen and lose our memories
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Hold That Thought
Pre-order Now for €17.99
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Narrated by:
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By:
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Dr Darragh Ennis
- How exactly does a brain store information?
- How are our memories first formed?
- What makes us forget them, or create false
- or distorted memories?
- What happens in dementia or neurodegeneration, when our memories crumble?
- Looking to the future, how might we keep our memories intact, as our lifespans extend?
- What will be the impact of AI?
Written by a professional quizzer and neuroscientist Hold That Thought is a concise, accessible and entertaining guide to all aspects of our memory. Drawing on personal experience and historical case studies, Darragh Ennis touches on subjects as wide-ranging and fascinating as plant and animal memory, our memory’s relationship with taste, smell and sleep, and how we might strengthen our memories to competitive level.
Did you know?:
- Short term memory is only a few seconds.
- Memories exist as physical objects in your brain. Any long-term memory is stored in a trace of neurons in a particular pattern.
- Photographic memory doesn’t really exist.
- Goldfish memories are actually pretty good, they are unfairly maligned!
© Darragh Ennis 2027 (P) Penguin Audio 2027
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Reviews
Brilliant, compulsory reading. In Hold That Thought, Darragh perfects the art of writing entertaining, jargon-free explanations of complex and relevant science, while retaining scientific accuracy and integrity gained during our joint research in Oxford on fly neuroscience.
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