Cover of HOLD THE WHEEL: Don’t Let the Imposter Drive

HOLD THE WHEEL: Don’t Let the Imposter Drive

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HOLD THE WHEEL: Don’t Let the Imposter Drive

By: John Bruce
Narrated by: John Bruce
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Summary
 You've earned the responsibility. Why does it sometimes feel as though you haven't? A promotion can bring bigger decisions, harder conversations and more people depending on you. It can also make a familiar question louder: What gives you the right to be here? If self-doubt makes you hold back in meetings, overprepare or question decisions you are qualified to make, Hold the Wheel offers a practical way forward. Written for new managers, senior managers, directors and executives taking their next step up, it explores how to lead when imposter feelings get loud. Across twenty-five years in retail leadership, John Bruce learned that self-doubt does not have to disappear before you can lead well. Reflecting on the patterns that helped him progress, he developed ARCH: a four-step framework grounded in his lived experience. ARCH helps you: Accept the feeling without letting its return mean you have failed. Recognise your contribution when fear makes it difficult to see. Check the evidence before treating a feeling as a fact. Hold the wheel by choosing your response instead of letting doubt steer your decisions. Through personal stories, fictional leaders facing recognisable pressures and practical reflection tools, you will explore how to speak up, handle difficult conversations and maintain control when responsibility grows. You do not need to feel certain before you take your next step. Self-doubt can come along. You still get to drive.©2026 John Bruce (P)2026 John Bruce Personal Development Self-Esteem Stress Management
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