Couverture de HBR's 10 Must Reads on Strategic Marketing

HBR's 10 Must Reads on Strategic Marketing

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HBR's 10 Must Reads on Strategic Marketing

De : Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld
Lu par : Bernard Setaro Clark, Susan Larkin
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À propos de ce contenu audio

Stop pushing products—and start cultivating relationships with the right customers.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2013 Harvard Business School Publishing Corporation (P)2022 Ascent Audio Management Management et direction Marketing et ventes Psychologie du sport Réussite personnelle
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Some articles are very interesting, while others feel a bit outdated or too basic for someone with several years of experience in marketing. However, overall, it’s an engaging and worthwhile audio experience.

Interesting if you are just starting to study marketing.

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