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HBR's 10 Must Reads on Strategic Marketing
- Lu par : Susan Larkin, Bernard Setaro Clark
- Série : HBR's 10 Must Reads series, Volume 10
- Durée : 6 h et 47 min
- Catégories : Business et carrière, Management et direction
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- De : Harvard Business Review, Peter Ferdinand Drucker, Daniel Goleman, and others
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Global4.5 out of 5 stars 2
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HBR's 10 Must Reads on Communication
- De : Harvard Business Review, Robert B. Cialdini, Nick Morgan, and others
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- Version intégrale
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Global3.5 out of 5 stars 2
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De : Allan Dib
- Lu par : Joel Richards
- Durée : 6 h et 32 min
- Version intégrale
-
Global5 out of 5 stars 11
-
Performance5 out of 5 stars 10
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Histoire5 out of 5 stars 10
Warning: Do not listen to this book if you hate money! To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
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5 out of 5 stars
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Finally I understand why marketing is important !
- Écrit par : Pierre Contenssou le 01/03/2020
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- De : Richard Rumelt
- Lu par : Sean Runnette
- Durée : 11 h et 49 min
- Version intégrale
-
Global4 out of 5 stars 4
-
Performance4.5 out of 5 stars 3
-
Histoire4.5 out of 5 stars 3
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
Hooked: How to Build Habit-Forming Products
- De : Nir Eyal, Ryan Hoover
- Lu par : Nir Eyal
- Durée : 4 h et 40 min
- Version intégrale
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Global4 out of 5 stars 32
-
Performance4 out of 5 stars 24
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Histoire4 out of 5 stars 24
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Description
New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business you're really in
- Create products that perform the jobs people need to get done
- Get a bird's-eye view of your brand's strengths and weaknesses
- Tap a market that's larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Collaboration, HBR's 10 Must Reads on Innovation, HBR's 10 Must Reads on Leadership, HBR's 10 Must Reads on Making Smart Decisions, HBR's 10 Must Reads on Managing Yourself, and HBR's 10 Must Reads on Teams.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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Ce que les auditeurs disent de HBR's 10 Must Reads on Strategic Marketing
Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.
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Global3 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire3 out of 5 stars
- Amazon Customer
- 07/03/2016
Obsolete
Some readings seemed obsolete. I found 2 first ones really interesting and up to date. The rest was just nice to know.
8 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Adam
- 15/09/2016
Great Content
As an entrepreneur this series of books provides great insight into strategic marketing best practices in just the right amount of information. Using the audible bookmark function I was able to flag specific parts of the series that I found particularly valuable and would like to revisit in more depth in the future.
7 personnes ont trouvé cela utile
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Global4 out of 5 stars
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Interprétation5 out of 5 stars
-
Histoire3 out of 5 stars
- J. Haynes
- 16/12/2015
good book but not groundbreaking
I enjoyed the book but feel that the majority of the content is for marketing beginners that are early in their career. For that listener, it has good foundation
6 personnes ont trouvé cela utile
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Global3 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire2 out of 5 stars
- Jacob Dempsey
- 03/06/2017
redundant
There was quite a bit of duplicated information, as well redundant information. while some of the content was insightful, I can not give it a good recommendation.
2 personnes ont trouvé cela utile
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Global2 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire2 out of 5 stars
- Andrew K
- 10/08/2018
Dated and rather basic
Many sections feel like they were written over 10 years ago. A lot of content is basic truisms. Low value for the time it takes to go through it.
1 personne a trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Cliente Amazon
- 18/10/2020
Definitely a must read
I believe every marketing and sales team should read and discuss about the ideas in this book. Many improvements from simple changes and adaptations could lead to major outcomes.
A book to read often.
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Global1 out of 5 stars
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Interprétation1 out of 5 stars
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Histoire1 out of 5 stars
- Scott
- 20/04/2020
Don’t waste your time
This is just a list of other things to read. I can get that on google.
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Global2 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire2 out of 5 stars
- Peter Istrate
- 06/07/2019
Really basic and boring.
Really weak on marketing methodology and practices. it gets very boring at times and even politically correct here and there.
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Global4 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire4 out of 5 stars
- Timothy Lin
- 18/04/2018
Good crash course, a lil dated
Good crash course on marketing articles from ‘98-‘06 with one classic article from earlier. So it was a little dated by the time I listened to it in 2018, but a lot of the classic principles and evolutions of thinking was interesting.
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Global3 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire3 out of 5 stars
- LK
- 12/04/2018
Somewhat disappointing
Some good articles, but doesn't live up to billing of "10 must reads" on marketing. Outdated.
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