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    Description

    New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

    • Figure out what business you're really in
    • Create products that perform the jobs people need to get done
    • Get a bird's-eye view of your brand's strengths and weaknesses
    • Tap a market that's larger than China and India combined
    • Deliver superior value to your B2B customers
    • End the war between sales and marketing

    Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Collaboration, HBR's 10 Must Reads on Innovation, HBR's 10 Must Reads on Leadership, HBR's 10 Must Reads on Making Smart Decisions, HBR's 10 Must Reads on Managing Yourself, and HBR's 10 Must Reads on Teams.

    PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

    ©2013 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.

    Ce que les auditeurs disent de HBR's 10 Must Reads on Strategic Marketing

    Notations
    Global
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    Interprétation
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      3 out of 5 stars
    • Interprétation
      4 out of 5 stars
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      3 out of 5 stars
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    • Amazon Customer
    • 07/03/2016

    Obsolete

    Some readings seemed obsolete. I found 2 first ones really interesting and up to date. The rest was just nice to know.

    8 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Adam
    • 15/09/2016

    Great Content

    As an entrepreneur this series of books provides great insight into strategic marketing best practices in just the right amount of information. Using the audible bookmark function I was able to flag specific parts of the series that I found particularly valuable and would like to revisit in more depth in the future.

    7 personnes ont trouvé cela utile

    • Global
      4 out of 5 stars
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    • J. Haynes
    • 16/12/2015

    good book but not groundbreaking

    I enjoyed the book but feel that the majority of the content is for marketing beginners that are early in their career. For that listener, it has good foundation

    6 personnes ont trouvé cela utile

    • Global
      3 out of 5 stars
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    • Jacob Dempsey
    • 03/06/2017

    redundant

    There was quite a bit of duplicated information, as well redundant information. while some of the content was insightful, I can not give it a good recommendation.

    2 personnes ont trouvé cela utile

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      2 out of 5 stars
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    Image de profile pour Andrew K
    • Andrew K
    • 10/08/2018

    Dated and rather basic

    Many sections feel like they were written over 10 years ago. A lot of content is basic truisms. Low value for the time it takes to go through it.

    1 personne a trouvé cela utile

    • Global
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    • Cliente Amazon
    • 18/10/2020

    Definitely a must read

    I believe every marketing and sales team should read and discuss about the ideas in this book. Many improvements from simple changes and adaptations could lead to major outcomes. A book to read often.

    • Global
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    • Scott
    • 20/04/2020

    Don’t waste your time

    This is just a list of other things to read. I can get that on google.

    • Global
      2 out of 5 stars
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    Image de profile pour Peter Istrate
    • Peter Istrate
    • 06/07/2019

    Really basic and boring.

    Really weak on marketing methodology and practices. it gets very boring at times and even politically correct here and there.

    • Global
      4 out of 5 stars
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    Image de profile pour Timothy Lin
    • Timothy Lin
    • 18/04/2018

    Good crash course, a lil dated

    Good crash course on marketing articles from ‘98-‘06 with one classic article from earlier. So it was a little dated by the time I listened to it in 2018, but a lot of the classic principles and evolutions of thinking was interesting.

    • Global
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    Image de profile pour LK
    • LK
    • 12/04/2018

    Somewhat disappointing

    Some good articles, but doesn't live up to billing of "10 must reads" on marketing. Outdated.