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Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising
Lu par : Ryan Holiday
Durée : 2 h et 17 min
4.5 out of 5 stars (10 notations)

Prix : 9,39 €

9,95 € / mois après 30 jours. Résiliable à tout moment.

Description

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

©2014 Ryan Holiday (P)2014 Gildan Media LLC

Critiques

"Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." (Patrick Vlaskovits, coauthor of The Lean Entrepreneur)
"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." (Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth)

Ce que les membres d'Audible en pensent

Notations

Global

  • 4.5 out of 5 stars
  • 5 étoiles
    7
  • 4 étoiles
    1
  • 3 étoiles
    2
  • 2 étoiles
    0
  • 1 étoile
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Performance

  • 4.5 out of 5 stars
  • 5 étoiles
    5
  • 4 étoiles
    1
  • 3 étoiles
    0
  • 2 étoiles
    1
  • 1 étoile
    0

Histoire

  • 4.5 out of 5 stars
  • 5 étoiles
    5
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    1
  • 3 étoiles
    0
  • 2 étoiles
    1
  • 1 étoile
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Trier par :
  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

définition de l'efficacité

livre court mais c'est un vrai condensé d'informations point j'avais peur qu'il soit cours est trop abrégé mais même sur un temps aussi court on a une masse d'informations sur laquelle travailler pendant plusieurs mois

1 sur 1 personne(s) ont trouvé cet avis utile.

Trier par :
  • Global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour adabele zhong
  • adabele zhong
  • 18/03/2015

Tells you what to do but not how to do it

Seems like common sense advice. Does not tell you how to do the things that are recommended. Amazon and hotmail are not relevant to today's marketing.

15 sur 17 personne(s) ont trouvé cet avis utile.

  • Global
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    1 out of 5 stars
Image de profile pour VIL
  • VIL
  • 02/08/2016

This should be an article - nothing interesting

This book wasn’t for you, but who do you think might enjoy it more?

This might be good for someone who likes tons of repetition.

What could Ryan Holiday have done to make this a more enjoyable book for you?

This should be an article.

What three words best describe Ryan Holiday’s performance?

ok

What character would you cut from Growth Hacker Marketing?

about 90%

9 sur 10 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars
Image de profile pour sabri sivan
  • sabri sivan
  • 30/01/2015

An introduction. NOT a how to.

Would you recommend this book to a friend? Why or why not?

I know Ryan from common circles of friends and businesses. While, I really like him as a person, adore his writings and would always recommend his books to my other friends, this is something I would recommend ONLY to someone who is wondering what Growth Hacking is.

What was your reaction to the ending? (No spoilers please!)

What? Thats it?

What does Ryan Holiday bring to the story that you wouldn’t experience if you just read the book?

The personal life story parts of the book got an extra boost because Ryan read it.

Did Growth Hacker Marketing inspire you to do anything?

Hmm.. To not buy a book because you like the author. But to see whether it is what you're looking for. The book is great. Just not for me.

Any additional comments?

Its unfair me not giving all stars to the book. While everything is great about the book, I dont think Im the intended target audience. I, being in the startup world didnt find it really useful. May be the target audience is Marketing professionals who need to wake up and start doing different things knowing that their Job titles will soon be extinct.

23 sur 27 personne(s) ont trouvé cet avis utile.

  • Global
    1 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    1 out of 5 stars
Image de profile pour Robert
  • Robert
  • 08/05/2015

Superficial overview for the utter novice

This is only useful to the completely uninformed novice to growth hacking (or any online marketing, really). It has little to no new actionable data for anyone even slightly familiar with the topic.

16 sur 19 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    2 out of 5 stars
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  • Shane Lynch
  • 18/02/2015

Just a taste.

He admits that this is the tip of the iceberg but reveals no revelations or strategies in the book. The most valuable thing is his reading list at the very end.

7 sur 8 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    3 out of 5 stars
Image de profile pour Fabrizio
  • Fabrizio
  • 19/01/2015

Not as actionable as many would expect

This title contains indeed the introduction to many of the most relevant concepts in the growth hacker marketing field and listening to it will give most people a good grasp of such concepts.
It falls short though, compared to other books in the same field, in providing actionable knowledge regarding such topics.

Still a compact and informative listen about one of the most important marketing trends of our time.

12 sur 15 personne(s) ont trouvé cet avis utile.

  • Global
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    2 out of 5 stars
Image de profile pour Gaël
  • Gaël
  • 05/10/2016

Generic boring bullshit

Anyone could have written this book.
advice are generic and dull.
taking big companies and what other said as examples.

there is zero original idea here. You could get the same information by just reading life hacker or reading your LinkedIn timeline

5 sur 6 personne(s) ont trouvé cet avis utile.

  • Global
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    1 out of 5 stars
Image de profile pour Nick
  • Nick
  • 12/09/2016

Don't waste your money.

All it does is recommended other books. Don't buy. You will learn nothing at all.

4 sur 5 personne(s) ont trouvé cet avis utile.

  • Global
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    2 out of 5 stars
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  • Christopher
  • 15/05/2015

Not breaking news, presented like it is

First off, the performance was great. Sound quality, excellent. Technical stuff, all good. Cheesy intro music, cool. Nothing wrong there.

This mini book basically is the revised journal entry of an old guard marketer gawking at new tech marketing, and suggesting we all need to get on board. "Growth Hacker" is just another word for the same story we've been reading about in biz books for a decade now. Old news.

There are tons of books by really smart and helpful people on this subject that have been a lot more helpful for me. Although Mr. Holiday only asks for a couple of bucks for his version, he's also asking for a few hours of your life. I would choose wisely how you want to spend your time learning about this subject.

6 sur 8 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour Leandro T.
  • Leandro T.
  • 11/11/2018

It is a good book

It is a good book to understand better the growth hacking. I recommend it. #growthhacker #marketing #internet #tagsgiving #sweepstakes

1 sur 1 personne(s) ont trouvé cet avis utile.

Trier par :
  • Global
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    3 out of 5 stars
Image de profile pour Vidar Andersen
  • Vidar Andersen
  • 26/10/2016

An executive summary, not a book

Perhaps worth the price for someone new to the concept of Growth Hacking as an audio executive summary. Not enough content or depth in this one to call it a book or price it as such on Audible, though.

0 sur 2 personne(s) ont trouvé cet avis utile.