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Driven to Delight

Delivering World-Class Customer Experience the Mercedes-Benz Way

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Driven to Delight

De : Joseph A. Michelli
Lu par : Joseph A. Michelli
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À propos de ce contenu audio

New York Times best-selling author shares an inside look at how Mercedes-Benz transformed themselves into a best-in-class, customer-obsessed organization.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.

The author worked closely with leaders inside the organization to understand the customer experience transformation as a top operational and cultural priority for Mercedes-Benz. This audiobook gives listeners an exclusive, all-access look at senior leadership's vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver the best customer experience.

©2015 Joseph A. Michelli (P)2015 Brilliance Audio, Inc.
Comportement au travail et organisationnel Direction Management Management et direction Marketing et ventes Réussite personnelle
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