Death of a Marketer
Modern Marketing's Troubled Past and a New Approach to Change the Future
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Death of a Marketer
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Lu par :
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Madeline Mrozek
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De :
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Andrea Fryrear
À propos de cette écoute
Nimble. Adaptable. Flexible. Responsive. Agile.
Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility.
Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.
Dive in to discover:
- Marketing's cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.
- A detailed walk-through of four Agile methodologies that can help marketers thrive in their uncertain environments.
- Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.
Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-listen for all modern marketing professionals.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2017 Andrea Fryrear (P)2018 Andrea Fryrear
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Commentaires
"...you need to open this book and start dog-earing every other page." (Robert Rose, chief strategy advisor, Content Marketing Institute)