Cover of Business for Punks

Business for Punks

Break All the Rules – the BrewDog Way

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Business for Punks

By: James Watt
Narrated by: James Watt
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Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks written and read by James Watt.

START A REVOLUTION NOT A BUSINESS

Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.

These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times

 Business Development & Entrepreneurship Food & Wine Ideologies & Doctrines Politics & Government Wine & Beverages
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Reviews

An undeniably engaging read with tangible, pragmatic advice ... and seasoned wisdom
An idiosyncratic guide for budding entrepreneurs
An anarchic but indispensable guide to business and an invaluable lesson on how to thrive on your own terms
A manual for entrepreneurs
[Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries ... useful tips for a fledgeling entrepreneur with a bright idea
BrewDog represent the future ... They've crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too.
The punk rock approach to doing business
Tackles every issue aspiring entrepreneurs will face ... lays out the foundations for success on one's own terms
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