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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Lu par : Donald Miller
- Durée : 4 h et 56 min
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Building a StoryBrand
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Description
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.
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Global2 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire2 out of 5 stars
- soumaeva
- 03/05/2022
Moyen mais ok.
UN bon livre utilise mais pour moi qui ne suis pas dans le marketing c est un peu trop de details et je m'y perds facilement .
L´audio est un peu ennuyeux pour moi. donc pas tres agreeable a écouter. Surement mieux en papier.
Bon éléments a l intérieur quand même.
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1 personne a trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Sophie Guin #JASSURE
- 10/09/2018
Très intéressant, pratique et concret
Le livre vient avec un accès à une plateforme web pour mettre en application directe tout ce que le livre nous apprend. C’est très concret, va droit au but
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1 personne a trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Vanessa engels
- 25/06/2023
Meaningful
Finally a meaningful;perspective to marketing !
Ideal for any heart led leader who holds its creation power back because the market seems overwhelming & the marketing seems to be « manipulating » people.
Thank you !
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Kristina Parent-Brito
- 02/05/2021
Honestly such a good read
So practical, I've read several books on this subject and none of them actually provided nearly as much clarity as this one did! Highly recommend :-)
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Global3 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire2 out of 5 stars
- Willem Hartman
- 14/09/2020
Where’s the story ?
Imagine a book is that it’s all about telling a gripping story so people become returning clients.
A perfect roadmap so you may catch clients’ attention and keep them interested.
Is it this book ?
I bought it thinking : yeah storytelling, I’ve always believed in that.
My experience : it starts off promising, I tend to agree to the general ideas and method. And I’m learning some new things.
And then it becomes noise....
Halfway the book I thought, what did I just read ? What’s this book about the importance of storytelling that can’t tell a story ?
A book that’s about grabbing attention that escapes my attention.
I can’t focus on it!
There’s no gripping story in this book about how to tell a gripping story.
All in all I agree to the outline, to the method, but the book itself doesn’t deliver. Not for me. But of course, it’s all rather personal.
I hope other people got something for their money.
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Global2 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire1 out of 5 stars
- Tyson
- 29/01/2018
Have you heard of the SB7 Framework?
If not, you will. This book is one long, drawn out pitch after another ...over and over and over- even his ‘case study’ references are a thinly veiled side pitch for his courses, website, and other assorted nonsense. A total waste of $18
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256 personnes ont trouvé cela utile
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Global3 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire3 out of 5 stars
- ManBearPig
- 06/12/2017
Starts to Feel Like One Big Ad for Authors Product
They push their product way too hard on this. Started to get really annoying by the end
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181 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Layne
- 14/11/2017
Literally changed my life overnight.
I've been running a business for the last 10 months and I've had less-than-stellar results. My entire business had been built on referrals up until this point. I had not been able to capture leads using actual marketing techniques, and I'm a marketer for god sakes! I just didn't seem to be connecting with my audience with my marketing. A friend told me about this book in very brief description, and something drove me to go out and get it. So I did that very night and I had torn through it by the next morning. I was finished with it by lunch time and I went home to write an email to a group I've been emailing for months now to no avail. I sent the email by 3 p.m. and by the time I woke up at 8 a.m. the next morning I had three people on my schedule. That evening I spoke to a client and negotiated a five-figure deal which I officially closed 2 Days Later. I was at the point of being completely penniless and this book changed everything. If you're a marketer this is an absolute must read. If you're a business owner and need to Market your business this is an absolute must-read.
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158 personnes ont trouvé cela utile
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Global3 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire3 out of 5 stars
- Sheldon Z.
- 31/01/2018
It is OK.
Would you try another book from Donald Miller and/or Donald Miller?
I don't think I would.
Would you be willing to try another book from Donald Miller? Why or why not?
As someone who says he has written multiple books and now has written one on telling stories, you'd think that he could write one that could hold your attention and keep you interested. Not so much in this case.
What did you like about the performance? What did you dislike?
While the reader did an OK job, he lacked the enthusiasm that you often get from books read by the author. Sometimes, it is better to have someone else read the book.
Was Building a StoryBrand worth the listening time?
No, I don't think it was worth the time. The first four chapters of the book consisted of the author providing some high-level information as a thinly veiled attempt to promote his website. From a guy that is writing a book on how to market your brand, I expected to get some value that would hold me in the book. This didn't have it.
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84 personnes ont trouvé cela utile
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Global1 out of 5 stars
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Interprétation1 out of 5 stars
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Histoire1 out of 5 stars
- GT
- 25/01/2020
Another empty self important marketing book
First, like most marketing books, this one spends a majority of its time on marketing itself to me. Dude, I have already bought the book. Im reading it right now. You can stop advertising. Just give me the content.
Second, I was mildly surprised how the author doesnt apply his own principles in that marketing. The book’s method is the hero, praised over and over in a tone deaf way. Shouldnt, according to the book’s principles, I, the customer be the hero?
Third, none of the actual content seems original and is just basic marketing know how presented in a new annoyingly unoriginal storyline. yoda and luke skywalker. barf.
what a waste of time and money.
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62 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Brion Daugherty
- 13/10/2017
If you create things--products, books, sermons, podcasts--this book will help you do it better.
After this book, I am rethinking my messaging on all my projects--both personal and business. Seriously. It's that good.
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53 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Carson Swisher
- 25/10/2017
Every entrepreneur should read or listen to this book.
This book is so rich on content I need to give it another listen. The basics of the book are clarifying your message and making your customer the hero of the story. Miller goes into detail and lays out the framework and gives plenty of real life examples. This is an invaluable business/marketing/branding book.
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50 personnes ont trouvé cela utile
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Global2 out of 5 stars
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Interprétation1 out of 5 stars
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Histoire2 out of 5 stars
- Kindle Customer
- 22/07/2019
self promotion of authors business
the book starts well with some good suggestions on marketing but quickly becomes a tool to sell their online and other marketing products. haven't seen any book do it so blantantly. will not recommend this book
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21 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Amazon Customer
- 12/10/2017
Clear Message About Clear Messaging
Brilliant work. Succinct, straightforward writing, and most of all effective in achieving results. With his proven track record of success, Don gives candid insight that is sure to help any person who communicates messages (which is all of us). Highly recommend.
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20 personnes ont trouvé cela utile
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Global3 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire3 out of 5 stars
- Thomas
- 10/05/2018
Informative, but irratating at times
There was a lot of good information in this book as far as a marketing perspective but I also felt that I was being sold other additional services on top of the price of the audiobook.
At one point in the story, he talks politics which nearly completely took me out of wanting to listen.
It's also extremely short and I finished it in a days time. I do think it was an easy and engaging listen though -- Take the marketing tools they suggest, but ignore everything else.
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19 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Utilisateur anonyme
- 01/05/2018
inspiring
this book totally absorbed me in a very positive sense. i can highly recommend it if you feel you do not succeed in formulating a message the way you really want it to be! it motivates you to work on it!
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4 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Margit
- 22/04/2018
Must listen for every marketer!
Amazing insights put very clear and actionable. Every marketer has to listen and just replicate.
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3 personnes ont trouvé cela utile
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Global3 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire3 out of 5 stars
- Sascha
- 27/03/2020
Rational individual
Content is based on the theory of the rational individual, therefore it is limited in its Impact as it reduces humans to mostly acting on what is best for them. The 7 steps are yet still great to work with if you base it on a more complex theory of the human who is here to give. Could have fit into a 1/2 Audio.
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2 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Seb+Alex
- 05/03/2020
Best business/startup book on Audible!
I went through a bunch of startup and business management books on Audible, most were really good but this one is so far by far the best: It's more of a tutorial than a book, with a multi-step plan for how to built a successful marketing story.
In short: focus your marketing story on the customer's true needs and desires instead of focusing on your business, then translate that into an effective website and HR tool.
The speaker is way too slow but that doesn't matter as you can listen to the book at 1.5-2.0x the normal speed which is then also a very manageable duration to listen to.
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1 personne a trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Robert
- 21/06/2023
Spezifische Informationen in hoher Qualität
Es hat mir neue Denkanstöße gegeben und geholfen besser und klarer zu kommunizieren. Vielen Dank
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Angelika
- 17/01/2023
Sehr guter Inhalt
Sehr guter Inhalt, gut verständlich mit vielen Tipps und praktischen Umsetzungsmöglichkeiten. Habe mir auch das Buch dazu gekauft.
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- simon LE
- 09/08/2022
5 Star Marketing
a must read/ listen to for marketers and professionals alike, this book really provides immense value
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- EbenezerScrooge
- 06/02/2022
Richtig cool!
Die Idee (ein Helden-Narrativ als Basis der Beziehungen zwischen Unternehmen und Kunden) ist einfach ... das Buch macht sie greifbar, umsetzbar und motiviert das auch zu tun.
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Global4 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Jan Gareis
- 04/11/2021
Most practical and one of the best books on branding and marketing
This is probably the most practical and effective book on branding out there.
I've read and liked several other books on branding but this one is different.
It's a simple but clear framework and it's easy to follow the advice and implement it.
He also follows a principle that's very important for many people and myself as well:
He actually does what he preaches.
For my taste it's a bit too much advertising to his company in the book, but because it contains so much valuable information, it still receives 5 stars from me.
Still, I won't sign up for the newsletter or buy any of his high-priced other stuff.
This book alone is more than enough and a great tool in your marketing and branding toolbox that will definitely improve your business.
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Cadu de Castro Alves
- 15/08/2021
A must read!
the book is very good. Lots of insights that everyone can use in their business right now.
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