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    Description

    New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

    Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

    Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    ©2017 Donald Miller (P)2017 Thomas Nelson Publishers

    Ce que les auditeurs disent de Building a StoryBrand

    Notations
    Global
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    Interprétation
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      3 out of 5 stars
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      3 out of 5 stars
    • Histoire
      2 out of 5 stars

    Where’s the story ?

    Imagine a book is that it’s all about telling a gripping story so people become returning clients.

    A perfect roadmap so you may catch clients’ attention and keep them interested.

    Is it this book ?

    I bought it thinking : yeah storytelling, I’ve always believed in that.

    My experience : it starts off promising, I tend to agree to the general ideas and method. And I’m learning some new things.

    And then it becomes noise....

    Halfway the book I thought, what did I just read ? What’s this book about the importance of storytelling that can’t tell a story ?

    A book that’s about grabbing attention that escapes my attention.

    I can’t focus on it!

    There’s no gripping story in this book about how to tell a gripping story.

    All in all I agree to the outline, to the method, but the book itself doesn’t deliver. Not for me. But of course, it’s all rather personal.

    I hope other people got something for their money.

    • Global
      5 out of 5 stars
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    Très intéressant, pratique et concret

    Le livre vient avec un accès à une plateforme web pour mettre en application directe tout ce que le livre nous apprend. C’est très concret, va droit au but

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    • Global
      1 out of 5 stars
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    • GT
    • 25/01/2020

    Another empty self important marketing book

    First, like most marketing books, this one spends a majority of its time on marketing itself to me. Dude, I have already bought the book. Im reading it right now. You can stop advertising. Just give me the content.
    Second, I was mildly surprised how the author doesnt apply his own principles in that marketing. The book’s method is the hero, praised over and over in a tone deaf way. Shouldnt, according to the book’s principles, I, the customer be the hero?
    Third, none of the actual content seems original and is just basic marketing know how presented in a new annoyingly unoriginal storyline. yoda and luke skywalker. barf.

    what a waste of time and money.

    21 personnes ont trouvé cela utile

    • Global
      3 out of 5 stars
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    • ManBearPig
    • 06/12/2017

    Starts to Feel Like One Big Ad for Authors Product

    They push their product way too hard on this. Started to get really annoying by the end

    153 personnes ont trouvé cela utile

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      2 out of 5 stars
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      3 out of 5 stars
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    • Tyson
    • 29/01/2018

    Have you heard of the SB7 Framework?

    If not, you will. This book is one long, drawn out pitch after another ...over and over and over- even his ‘case study’ references are a thinly veiled side pitch for his courses, website, and other assorted nonsense. A total waste of $18

    212 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Layne
    • 14/11/2017

    Literally changed my life overnight.

    I've been running a business for the last 10 months and I've had less-than-stellar results. My entire business had been built on referrals up until this point. I had not been able to capture leads using actual marketing techniques, and I'm a marketer for god sakes! I just didn't seem to be connecting with my audience with my marketing. A friend told me about this book in very brief description, and something drove me to go out and get it. So I did that very night and I had torn through it by the next morning. I was finished with it by lunch time and I went home to write an email to a group I've been emailing for months now to no avail. I sent the email by 3 p.m. and by the time I woke up at 8 a.m. the next morning I had three people on my schedule. That evening I spoke to a client and negotiated a five-figure deal which I officially closed 2 Days Later. I was at the point of being completely penniless and this book changed everything. If you're a marketer this is an absolute must read. If you're a business owner and need to Market your business this is an absolute must-read.

    144 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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    • Carson Swisher
    • 25/10/2017

    Every entrepreneur should read or listen to this book.

    This book is so rich on content I need to give it another listen. The basics of the book are clarifying your message and making your customer the hero of the story. Miller goes into detail and lays out the framework and gives plenty of real life examples. This is an invaluable business/marketing/branding book.

    45 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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    • Brion Daugherty
    • 13/10/2017

    If you create things--products, books, sermons, podcasts--this book will help you do it better.

    After this book, I am rethinking my messaging on all my projects--both personal and business. Seriously. It's that good.

    47 personnes ont trouvé cela utile

    • Global
      3 out of 5 stars
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    Image de profile pour Sheldon Z.
    • Sheldon Z.
    • 31/01/2018

    It is OK.

    Would you try another book from Donald Miller and/or Donald Miller?

    I don't think I would.

    Would you be willing to try another book from Donald Miller? Why or why not?

    As someone who says he has written multiple books and now has written one on telling stories, you'd think that he could write one that could hold your attention and keep you interested. Not so much in this case.

    What did you like about the performance? What did you dislike?

    While the reader did an OK job, he lacked the enthusiasm that you often get from books read by the author. Sometimes, it is better to have someone else read the book.

    Was Building a StoryBrand worth the listening time?

    No, I don't think it was worth the time. The first four chapters of the book consisted of the author providing some high-level information as a thinly veiled attempt to promote his website. From a guy that is writing a book on how to market your brand, I expected to get some value that would hold me in the book. This didn't have it.

    74 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Amazon Customer
    • 12/10/2017

    Clear Message About Clear Messaging

    Brilliant work. Succinct, straightforward writing, and most of all effective in achieving results. With his proven track record of success, Don gives candid insight that is sure to help any person who communicates messages (which is all of us). Highly recommend.

    17 personnes ont trouvé cela utile

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      2 out of 5 stars
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    • Kindle Customer
    • 22/07/2019

    self promotion of authors business

    the book starts well with some good suggestions on marketing but quickly becomes a tool to sell their online and other marketing products. haven't seen any book do it so blantantly. will not recommend this book

    4 personnes ont trouvé cela utile

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      5 out of 5 stars
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    Image de profile pour Neil C.
    • Neil C.
    • 24/05/2019

    Great book!

    Wow, this was the best book I've read in the last 20 business books. Excited to get started branding my company.

    4 personnes ont trouvé cela utile

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    • Global
      5 out of 5 stars
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    • Utilisateur anonyme
    • 01/05/2018

    inspiring

    this book totally absorbed me in a very positive sense. i can highly recommend it if you feel you do not succeed in formulating a message the way you really want it to be! it motivates you to work on it!

    4 personnes ont trouvé cela utile

    • Global
      3 out of 5 stars
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    • Sascha
    • 27/03/2020

    Rational individual

    Content is based on the theory of the rational individual, therefore it is limited in its Impact as it reduces humans to mostly acting on what is best for them. The 7 steps are yet still great to work with if you base it on a more complex theory of the human who is here to give. Could have fit into a 1/2 Audio.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
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    • Seb+Alex
    • 05/03/2020

    Best business/startup book on Audible!

    I went through a bunch of startup and business management books on Audible, most were really good but this one is so far by far the best: It's more of a tutorial than a book, with a multi-step plan for how to built a successful marketing story.

    In short: focus your marketing story on the customer's true needs and desires instead of focusing on your business, then translate that into an effective website and HR tool.

    The speaker is way too slow but that doesn't matter as you can listen to the book at 1.5-2.0x the normal speed which is then also a very manageable duration to listen to.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
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    • Margit Bonleitner
    • 22/04/2018

    Must listen for every marketer!

    Amazing insights put very clear and actionable. Every marketer has to listen and just replicate.

    2 personnes ont trouvé cela utile

    • Global
      4 out of 5 stars
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    • JIGW
    • 16/02/2021

    Good marketing advice

    I think Donald Miller manages to distill some principles out of narrative storytelling into the context of business communication.

    As a filmmaker I found this very useful to help my customers out with their own branding challenges and sharpen my own communication as a freelancer.

    Definitely worth a read. The content is easy to take in.

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      5 out of 5 stars
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    • Lua
    • 23/08/2020

    great book

    great book, learned a lot. not just about marketing but about how advertising might be effecting me. the tips are spot on and i respect the writers desire to love and serve his customer. very valuable!

    • Global
      5 out of 5 stars
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    • TylerDurden
    • 13/07/2020

    very good

    liked it very much, gave me the right Inspiration to go on with my projects

    • Global
      5 out of 5 stars
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    • Utilisateur anonyme
    • 12/06/2020

    Mindblowing

    It’s incredible how good this Book is. It shows you how you can structure your sales and building your brand.

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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      5 out of 5 stars
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    • Timon Kabisch
    • 27/03/2020

    Outstanding audio book, delivering huge value!

    This was one of the most valuable audio books I have ever listened to. Highly recommend it!

    • Global
      5 out of 5 stars
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    • L.M.
    • 23/08/2019

    great book for business owners

    great book for anyone who wants to grow their business by a good description of your services