Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

The Best Practical Guide to Neuromarketing

Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

As someone who has read a lot of books on neuroscience, behavioral economics and how our minds affect our behaviors, I thoroughly enjoyed Brainfluence for its ability to bring the best of the entire industry to a book of 100 tips.

By no means will one learn all about neuromarketing by reading Brainfluence, but you'll certainly receive a great primer, be exposed to some of the most fascinating studies in the industry, and be presented with dozens of additional authors, studies and books for future reference.

As a marketer, I've been using Brainfluence as a cook book full of ideas for our A/B testing program. Great book - highly recommended.

Who was your favorite character and why?

N/A - this is a business book

Which character – as performed by Mark Ashby – was your favorite?

N/A - this is a business book

Was there a moment in the book that particularly moved you?

Each of the 100 chapters provided an actionable insight.

13 personnes ont trouvé cela utile

Great book, learn the 'why' behind marketing

Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

Yes, there is lots of value and it's presented in nice chunks to listen to again and again.

What did you like best about this story?

Very easy listen, short presentations on marketing tips we've heard before but presented in a way that makes them easy to learn and remember.

Any additional comments?

Download the table of contents by downloading the Kindle sample. 100 tips is a lot, and you can see what you've heard.

7 personnes ont trouvé cela utile

wish there was more instruction.

I wouldn't say this book offers any "ways to persuade". it's more of a list of persuasion studies with very few examples of how to put them to use. I wish I went with another persuasion book.

1 personne a trouvé cela utile

Incredible helpful

I recommend this book to anyone who is serious about marketing their products to online and offline customers. All the techniques introduced in this book are incredible helpful. They are also delivered in an organized and concise manner. No empty inspiring quotes and unrealistic dream big words, everything in this book is designed to help you to succeed. I'm planning to listen to it again. Thank you.

1 personne a trouvé cela utile

A Marketing Strategy Course In Itself

I found myself constantly realizing practices businesses use subconsciously. great read I will be buying the book.

1 personne a trouvé cela utile

Might be best books I've read in life

Wow. Wow. Wow.
Imagine all the marketing, self help, psychology and literally everything making sense with scientific studies and reasoning. Amazing. Well written.

1 personne a trouvé cela utile

A Must have! manual on neuromarketing quick review

Very useful and practical for reviewing many situations and get the most on effective communication with your target audience

The author has done a great job in classifiying 100 cases in a very short, interesting and easy comprehensive way

1 personne a trouvé cela utile

Excellent material, a must listen

Riveting information well presented and chock full of great insights. I particularly enjoyed the points of using decoys and emotions.

1 personne a trouvé cela utile

Great to Keep Around!

Insight! That is the best word to describe this book. I gained so many insights that I never thought of. It really helped me make a contribution and impact in an internship I was during the same time.

There are so many great insights that it will have to be a book I read/listen through multiple times because there is just so much. In this way, I think it’s more of a reference guide rather than a great story; though, Roger Dooley does a great job of bringing real case examples to the principles.

Would recommend for anyone wanting to deepen their knowledge of marketing strategy.

repeat information

Found this to cover little about the science and heavy on condition description. no meat all gristle.