Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
De : Roger Dooley
Lu par : Mark Ashby
Durée : 7 h et 14 min
Version intégrale Livre audio
Date de publication : 31/07/2012
Langue : Anglais
Éditeur : Audible Studios
4.5 out of 5 stars (2 notations)

Prix : 19,14 €

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Description

Practical techniques for applying neuroscience and behavior research to attract new customers.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.

Discover ways for brands and products to form emotional bonds with customers
Find ideas for small businesses and non-profits

Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

Download the accompanying reference guide.

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Global

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Global

5 out of 5 stars
Performance

4 out of 5 stars
Histoire

5 out of 5 stars

J. Braaten
20/08/2012

The Best Practical Guide to Neuromarketing

Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

As someone who has read a lot of books on neuroscience, behavioral economics and how our minds affect our behaviors, I thoroughly enjoyed Brainfluence for its ability to bring the best of the entire industry to a book of 100 tips.

By no means will one learn all about neuromarketing by reading Brainfluence, but you'll certainly receive a great primer, be exposed to some of the most fascinating studies in the industry, and be presented with dozens of additional authors, studies and books for future reference.

As a marketer, I've been using Brainfluence as a cook book full of ideas for our A/B testing program. Great book - highly recommended.

Who was your favorite character and why?

N/A - this is a business book

Which character – as performed by Mark Ashby – was your favorite?

N/A - this is a business book

Was there a moment in the book that particularly moved you?

Each of the 100 chapters provided an actionable insight.

12 sur 12 personne(s) ont trouvé cet avis utile.

Global

5 out of 5 stars
Performance

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Histoire

5 out of 5 stars

Amazon Customer
30/11/2012

Great book, learn the 'why' behind marketing

Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

Yes, there is lots of value and it's presented in nice chunks to listen to again and again.

What did you like best about this story?

Very easy listen, short presentations on marketing tips we've heard before but presented in a way that makes them easy to learn and remember.

Any additional comments?

Download the table of contents by downloading the Kindle sample. 100 tips is a lot, and you can see what you've heard.

7 sur 7 personne(s) ont trouvé cet avis utile.

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Cathy Guo
14/07/2017

Incredible helpful

I recommend this book to anyone who is serious about marketing their products to online and offline customers. All the techniques introduced in this book are incredible helpful. They are also delivered in an organized and concise manner. No empty inspiring quotes and unrealistic dream big words, everything in this book is designed to help you to succeed. I'm planning to listen to it again. Thank you.