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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
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- Version intégrale
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Global5 out of 5 stars 19
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Performance5 out of 5 stars 15
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Histoire4.5 out of 5 stars 16
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
Thinking, Fast and Slow
- De : Daniel Kahneman
- Lu par : Patrick Egan
- Durée : 20 h et 2 min
- Version intégrale
-
Global4.5 out of 5 stars 149
-
Performance4.5 out of 5 stars 124
-
Histoire4.5 out of 5 stars 120
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
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Livre fascinant, audiolivre raté
- Écrit par : Eric le 29/05/2015
-
The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- De : Dan S. Kennedy
- Lu par : Matt Cartsonis
- Durée : 4 h et 45 min
- Version intégrale
-
Global0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Histoire0 out of 5 stars 0
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De : Sean Ellis, Morgan Brown
- Lu par : Sean Ellis, Morgan Brown
- Durée : 10 h et 43 min
- Version intégrale
-
Global4.5 out of 5 stars 13
-
Performance4.5 out of 5 stars 11
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Histoire4.5 out of 5 stars 11
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Description
Practical techniques for applying neuroscience and behavior research to attract new customers.
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.
- Discover ways for brands and products to form emotional bonds with customers
- Find ideas for small businesses and non-profits
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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Ce que les auditeurs disent de Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
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Global5 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire5 out of 5 stars
- J. Braaten
- 20/08/2012
The Best Practical Guide to Neuromarketing
Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?
As someone who has read a lot of books on neuroscience, behavioral economics and how our minds affect our behaviors, I thoroughly enjoyed Brainfluence for its ability to bring the best of the entire industry to a book of 100 tips.
By no means will one learn all about neuromarketing by reading Brainfluence, but you'll certainly receive a great primer, be exposed to some of the most fascinating studies in the industry, and be presented with dozens of additional authors, studies and books for future reference.
As a marketer, I've been using Brainfluence as a cook book full of ideas for our A/B testing program. Great book - highly recommended.
Who was your favorite character and why?
N/A - this is a business book
Which character – as performed by Mark Ashby – was your favorite?
N/A - this is a business book
Was there a moment in the book that particularly moved you?
Each of the 100 chapters provided an actionable insight.
13 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Amazon Customer
- 30/11/2012
Great book, learn the 'why' behind marketing
Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?
Yes, there is lots of value and it's presented in nice chunks to listen to again and again.
What did you like best about this story?
Very easy listen, short presentations on marketing tips we've heard before but presented in a way that makes them easy to learn and remember.
Any additional comments?
Download the table of contents by downloading the Kindle sample. 100 tips is a lot, and you can see what you've heard.
7 personnes ont trouvé cela utile
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Global2 out of 5 stars
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Interprétation2 out of 5 stars
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Histoire2 out of 5 stars
- Amazon Customer
- 02/09/2017
wish there was more instruction.
I wouldn't say this book offers any "ways to persuade". it's more of a list of persuasion studies with very few examples of how to put them to use. I wish I went with another persuasion book.
1 personne a trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Cathy Guo
- 14/07/2017
Incredible helpful
I recommend this book to anyone who is serious about marketing their products to online and offline customers. All the techniques introduced in this book are incredible helpful. They are also delivered in an organized and concise manner. No empty inspiring quotes and unrealistic dream big words, everything in this book is designed to help you to succeed. I'm planning to listen to it again. Thank you.
1 personne a trouvé cela utile
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Global5 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire5 out of 5 stars
- Richard Gonzales
- 12/05/2017
A Marketing Strategy Course In Itself
I found myself constantly realizing practices businesses use subconsciously. great read I will be buying the book.
1 personne a trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- vpm
- 05/02/2017
Might be best books I've read in life
Wow. Wow. Wow.
Imagine all the marketing, self help, psychology and literally everything making sense with scientific studies and reasoning. Amazing. Well written.
1 personne a trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- FEDERICO
- 26/12/2016
A Must have! manual on neuromarketing quick review
Very useful and practical for reviewing many situations and get the most on effective communication with your target audience
The author has done a great job in classifiying 100 cases in a very short, interesting and easy comprehensive way
1 personne a trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Daniel
- 19/07/2016
Excellent material, a must listen
Riveting information well presented and chock full of great insights. I particularly enjoyed the points of using decoys and emotions.
1 personne a trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire4 out of 5 stars
- Michael
- 27/03/2020
Great to Keep Around!
Insight! That is the best word to describe this book. I gained so many insights that I never thought of. It really helped me make a contribution and impact in an internship I was during the same time. There are so many great insights that it will have to be a book I read/listen through multiple times because there is just so much. In this way, I think it’s more of a reference guide rather than a great story; though, Roger Dooley does a great job of bringing real case examples to the principles. Would recommend for anyone wanting to deepen their knowledge of marketing strategy.
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Global2 out of 5 stars
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Interprétation2 out of 5 stars
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Histoire1 out of 5 stars
- David Merna
- 31/08/2019
repeat information
Found this to cover little about the science and heavy on condition description. no meat all gristle.
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