• Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

  • De : Roger Dooley
  • Lu par : Mark Ashby
  • Durée : 7 h et 14 min
  • Version intégrale Livre audio
  • Date de publication : 31/07/2012
  • Langue : Anglais
  • Éditeur : Audible Studios
  • 4.5 out of 5 stars (2 notations)

Prix : 19,14 €

Dans le panier

Description

Practical techniques for applying neuroscience and behavior research to attract new customers.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.

  • Discover ways for brands and products to form emotional bonds with customers
  • Find ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2012 Roger Dooley (P)2012 Audible, Inc.

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Notations

Global

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Il n'y a pas encore de critique disponible pour ce titre.
Trier par :
  • Global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • J. Braaten
  • 20/08/2012

The Best Practical Guide to Neuromarketing

Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

As someone who has read a lot of books on neuroscience, behavioral economics and how our minds affect our behaviors, I thoroughly enjoyed Brainfluence for its ability to bring the best of the entire industry to a book of 100 tips.

By no means will one learn all about neuromarketing by reading Brainfluence, but you'll certainly receive a great primer, be exposed to some of the most fascinating studies in the industry, and be presented with dozens of additional authors, studies and books for future reference.

As a marketer, I've been using Brainfluence as a cook book full of ideas for our A/B testing program. Great book - highly recommended.

Who was your favorite character and why?

N/A - this is a business book

Which character – as performed by Mark Ashby – was your favorite?

N/A - this is a business book

Was there a moment in the book that particularly moved you?

Each of the 100 chapters provided an actionable insight.

12 sur 12 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Amazon Customer
  • 30/11/2012

Great book, learn the 'why' behind marketing

Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

Yes, there is lots of value and it's presented in nice chunks to listen to again and again.

What did you like best about this story?

Very easy listen, short presentations on marketing tips we've heard before but presented in a way that makes them easy to learn and remember.

Any additional comments?

Download the table of contents by downloading the Kindle sample. 100 tips is a lot, and you can see what you've heard.

7 sur 7 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars
  • Cathy Guo
  • 14/07/2017

Incredible helpful

I recommend this book to anyone who is serious about marketing their products to online and offline customers. All the techniques introduced in this book are incredible helpful. They are also delivered in an organized and concise manner. No empty inspiring quotes and unrealistic dream big words, everything in this book is designed to help you to succeed. I'm planning to listen to it again. Thank you.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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    4 out of 5 stars
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  • Richard Gonzales
  • 12/05/2017

A Marketing Strategy Course In Itself

I found myself constantly realizing practices businesses use subconsciously. great read I will be buying the book.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars
  • vpm
  • 05/02/2017

Might be best books I've read in life

Wow. Wow. Wow.
Imagine all the marketing, self help, psychology and literally everything making sense with scientific studies and reasoning. Amazing. Well written.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • FEDERICO
  • 26/12/2016

A Must have! manual on neuromarketing quick review

Very useful and practical for reviewing many situations and get the most on effective communication with your target audience

The author has done a great job in classifiying 100 cases in a very short, interesting and easy comprehensive way

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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  • Daniel
  • 19/07/2016

Excellent material, a must listen

Riveting information well presented and chock full of great insights. I particularly enjoyed the points of using decoys and emotions.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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  • win
  • 18/01/2018

Accessible. Practical. Applicable.

Dooley's book is well thought out, showing a good understanding of his target market. The book is full of examples of the principles he puts forth and of ways to apply the principles.

  • Global
    5 out of 5 stars
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  • Danny Gonzalez
  • 09/09/2017

excellent resource

I very much enjoyed the book, I have always been fascinated with human behavior and this book makes great suggestions and has great insights in that topic

  • Global
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Amazoon Customer
  • 02/09/2017

wish there was more instruction.

I wouldn't say this book offers any "ways to persuade". it's more of a list of persuasion studies with very few examples of how to put them to use. I wish I went with another persuasion book.