Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

The Best Practical Guide to Neuromarketing

Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

As someone who has read a lot of books on neuroscience, behavioral economics and how our minds affect our behaviors, I thoroughly enjoyed Brainfluence for its ability to bring the best of the entire industry to a book of 100 tips.

By no means will one learn all about neuromarketing by reading Brainfluence, but you'll certainly receive a great primer, be exposed to some of the most fascinating studies in the industry, and be presented with dozens of additional authors, studies and books for future reference.

As a marketer, I've been using Brainfluence as a cook book full of ideas for our A/B testing program. Great book - highly recommended.

Who was your favorite character and why?

N/A - this is a business book

Which character – as performed by Mark Ashby – was your favorite?

N/A - this is a business book

Was there a moment in the book that particularly moved you?

Each of the 100 chapters provided an actionable insight.

12 sur 12 personne(s) ont trouvé cet avis utile.

Great book, learn the 'why' behind marketing

Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

Yes, there is lots of value and it's presented in nice chunks to listen to again and again.

What did you like best about this story?

Very easy listen, short presentations on marketing tips we've heard before but presented in a way that makes them easy to learn and remember.

Any additional comments?

Download the table of contents by downloading the Kindle sample. 100 tips is a lot, and you can see what you've heard.

7 sur 7 personne(s) ont trouvé cet avis utile.

Incredible helpful

I recommend this book to anyone who is serious about marketing their products to online and offline customers. All the techniques introduced in this book are incredible helpful. They are also delivered in an organized and concise manner. No empty inspiring quotes and unrealistic dream big words, everything in this book is designed to help you to succeed. I'm planning to listen to it again. Thank you.

1 sur 1 personne(s) ont trouvé cet avis utile.

A Marketing Strategy Course In Itself

I found myself constantly realizing practices businesses use subconsciously. great read I will be buying the book.

1 sur 1 personne(s) ont trouvé cet avis utile.

Might be best books I've read in life

Wow. Wow. Wow.
Imagine all the marketing, self help, psychology and literally everything making sense with scientific studies and reasoning. Amazing. Well written.

1 sur 1 personne(s) ont trouvé cet avis utile.

A Must have! manual on neuromarketing quick review

Very useful and practical for reviewing many situations and get the most on effective communication with your target audience

The author has done a great job in classifiying 100 cases in a very short, interesting and easy comprehensive way

1 sur 1 personne(s) ont trouvé cet avis utile.

Excellent material, a must listen

Riveting information well presented and chock full of great insights. I particularly enjoyed the points of using decoys and emotions.

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For those into neuromarketing - great points

A book I'll have to revisit when and if we decide to get into physical manufacturing of things. Brainfluence provides key points on what makes things attractive when it comes to humans, our attention, habits, and temptations. It wasn't amazing but it does provide decent strategies to help sell your product when it comes to advertising psychology. 

Accessible. Practical. Applicable.

Dooley's book is well thought out, showing a good understanding of his target market. The book is full of examples of the principles he puts forth and of ways to apply the principles.

excellent resource

I very much enjoyed the book, I have always been fascinated with human behavior and this book makes great suggestions and has great insights in that topic